Content Marketing Expert, Managing Director of Contenidos EL REY
What matters is not your product, but what your product means in people's lives.
Who is Daniel Salazar?
Daniel Salazar is a writer and anthropologist who, for years, has focused his professional career on understanding the mix between art and science that is content marketing, storytelling and digital marketing in general. Panelist, consultant and speaker in different scenarios in Latin America, Daniel has devoted his life to study and implement effective content marketing strategies for the organizations he has worked with.
What can you expect from a conference with Daniel Salazar?
Daniel Salazar is passionate about creating talks which are rich in both substance and form, using narrative resources from different disciplines to convey complex concepts of the digital industry in an easy and didactic way. That is why his lectures are both fun and full of knowledge, loaded with simple tricks and methodologies so you can immediately apply them within your organization.
What has been his professional career? How has he contributed to society?
Daniel Salazar has more than 20 years of professional experience. He started working in different media and quickly entered the world of digital marketing in the beginning of his career.
In 2012 he founded the agency Contenidos El Rey, which he currently directs and with which he has developed digital strategies for brands such as Bavaria, Adobe, Lenovo, Virgin Mobile, Credibanco, Netflix and Twitter.
Daniel Salazar has given conferences in the most important scenarios in Colombia, Chile, Argentina, Peru and Ecuador. In addition, he is a professor at different universities in Colombia (CESA, ICESI, EAFIT and UniCaldas).
He graduated as an anthropologist with a minor in literature from the Universidad de Los Andes in Bogota, has a master's degree in Solidarity Economy from the University of Toulouse II and is an Alumni PDG of INALDE in Bogota.
Directors Fellow at the MIT Media Lab and a creative technologist at the NASA Jet Propulsion Laboratory
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Consultant and expert in communication for alcoholic beverages. Writer and historian of wine.