Jorge Mas is a leading figure in the retail sector, founder of the strategic consulting firm Crearmas, and president of Barcelona’s renowned La Boquería market. His career positions him as an expert in business transformation and adaptation, adding value to every project he leads.
As the author of several books on retail and business strategy, including “Boquería Gourmand” (Viena Editorial, 2010), “Why Some Stores Sell and Others Don’t” (Libros de Cabecera, 2013), and “Retail Power” (Libros de Cabecera, 2021), Jorge shares his vast knowledge with business owners and sales teams, establishing himself as a key figure in developing innovative retail concepts.
For over 20 years, Jorge Mas has focused his career on transforming businesses in the retail field. As CEO of Mas Gourmets, a family-owned charcuterie business founded in 1945, he redefined the brand concept and positioned it as a leader in the industry.
In addition to leading Mas Gourmets, he launched other projects like Can Pork and has taught at ESCODI and ISEM, where he shares his experience and vision with new professionals. Currently, through his consultancy Crearmas, he helps businesses develop value-driven strategies and innovate to adapt to an increasingly digital and competitive environment.
Jorge Mas’s conferences are known for their practical and visionary approach to retail. With a clear and engaging style, he shares innovative strategies, management techniques, and the latest trends in the sector, inspiring attendees to transform their own businesses. Jorge highlights the importance of attitude, adaptation, and creativity as keys to success in the retail world.
Through practical cases and his own experience, Jorge addresses the critical role of constant innovation, effective leadership, and digital transformation in managing sales points and teams, guiding his audiences to identify opportunities and challenges in the sector.
In this talk, Jorge Mas delves into the key trends redefining the retail industry, from the transformation of hybrid experiences to adapting to the digital customer. Through practical examples and adaptable strategies, Jorge demonstrates how constant innovation enables stores to remain competitive in an ever-evolving market.
Jorge offers a complete guide to maximizing the potential of retail spaces by creating value and providing memorable customer experiences. He covers essential topics like the 7P’s of retail, business models for growth, and how to set clear objectives that lead to concrete, measurable results.
Aimed at entrepreneurs and executives, this conference centers on creating innovative concepts through disruption and deep consumer analysis. Jorge shares how to identify market opportunities, create impactful physical experiences, and adapt to changes in consumer behavior.
In this talk, Jorge explores the qualities and strategies necessary to lead effective sales teams. He covers how to manage talent, foster motivation, and become a leader who inspires teams to reach ambitious goals in an increasingly competitive environment.
If you’re looking for an inspiring, strategy-driven talk on retail and leadership, you can book Jorge Mas through Thinking Heads. As one of the leading figures in the retail sector, Jorge offers expert insights on innovation, leadership, and point-of-sale management. Contact Thinking Heads today for more information and to secure his participation in your next event.
1. Inquiry: Share your event goals and budget. We respond within 24 hours.
– Solid Contracts: Legal protection and clear clauses regarding cancellations.
– Plan B: Immediate backup support in case of unforeseen events.
– Fiscal Compliance: Proper invoicing and adherence to regulations.
– Keynotes: Main stage presentations (45-60 min).
– Fireside Chats: Dynamic, informal on-stage interviews.
– Panels: Expert roundtable discussions.
– Workshops: Executive sessions or private meetings.
– Virtual Events: High-quality webinars and online conferences.
View profile
Book Speaker
View profile
Book Speaker
View profile
Book Speaker
View profile
Book Speaker
View profile
Book Speaker
Contact us
