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Juan Bernárdez is a renowned strategist born in Argentina and based in Costa Rica, with over 15 years of experience in strategic planning, non-traditional research, and consumer behavior analysis. Throughout his successful career, he has worked across 20+ global markets, leading strategy and innovation departments at prestigious agencies like Saatchi & Saatchi, FCB, Ogilvy & TNS. As the founder and Chief Strategy Officer of White Rabbit – FCB/Crea, the world’s first strategic planning boutique within a global network, Bernárdez has revolutionized the field of advertising strategy, creating tools and methodologies now widely used across global agencies.
With an extensive career in strategy and innovation, Juan Bernárdez has developed strategies for Fortune 100 brands like Procter & Gamble, Walmart, Disney, Audi, and Heineken, among many others. His expertise spans brand strategy, political strategy, and shopper marketing strategy. He has also collaborated with political candidates across Latin America, applying his deep knowledge of emotional purchase drivers and consumer economics. In academia, Bernárdez has trained numerous strategists across 20+ countries and has taught at institutions like the University of Buenos Aires, the University of Costa Rica, and Laureate International Universities. He is the founder of the region’s first strategic planning academy and the APC (Central American Planners Association).
Juan Bernárdez’s conferences are dynamic and insightful, offering a deep focus on brand strategy, consumer understanding, and consumer economics. With a didactic and approachable style, Bernárdez explores essential aspects of purchase behavior, as well as tools to develop emotionally resonant strategies. His ability to unpack complex market concepts and translate them into actionable practices captivates both marketing specialists and professionals seeking innovation in their commercial strategies. Each talk is an opportunity to understand the emotional and cultural factors driving success in today’s market.
In this talk, Juan Bernárdez explores how emotions influence purchase decisions and how brands can connect more deeply with consumers. With practical examples, Bernárdez illustrates techniques for building strong and emotionally resonant brand strategies, applicable in both emerging and developed markets.
Bernárdez addresses consumer economics and its impact on buyer behavior, providing tools to optimize shopper marketing strategy. This talk is designed to understand the factors driving buyer decisions and how companies can adapt to evolving consumer dynamics.
In this talk, Bernárdez offers a unique perspective on political strategy, combined with innovative research techniques for deeper audience insights. Ideal for political campaigns and brands interested in advanced audience analysis, this talk provides a comprehensive view on understanding and applying effective research tactics in diverse markets.
If you’re looking for an insightful talk on brand strategy, consumer behavior, and precision marketing, you can book Juan Bernárdez through Thinking Heads. As one of the top strategists in advertising and strategic planning, Juan offers expert and highly practical insights on how to create impactful strategies. Contact Thinking Heads today for more information and to secure his participation in your next event.
1. Inquiry: Share your event goals and budget. We respond within 24 hours.
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– Plan B: Immediate backup support in case of unforeseen events.
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– Keynotes: Main stage presentations (45-60 min).
– Fireside Chats: Dynamic, informal on-stage interviews.
– Panels: Expert roundtable discussions.
– Workshops: Executive sessions or private meetings.
– Virtual Events: High-quality webinars and online conferences.
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