Topics
Specific topics
Who is Jesús Alcoba?
Jesús Alcoba is a leading speaker and communicator, two-times TEDx Speaker known for his ability to merge science, strategy and humanism into a modern approach to leadership and personal development. Through his research and publications, Jesús has contributed significantly to the development and transformation of fields such as success skills, inspirational leadership, change management, productivity and disruptive thinking.
What are his conferences like?
Jesús Alcoba's conferences are characterized by their dynamism and interactivity, combining scientific research with practical examples that capture the attention of his audience. His lectures not only inform, but also motivate participants to explore new ways of thinking and acting in their own lives and organizations.
What is his track record?
With a prolific career as an author and academic, Jesús Alcoba has published ten books and co-authored another fifteen, including Shackleton's Compass, awarded as one of the best business books. As a member of prestigious associations such as the APA and a regular contributor to relevant media, Jesús combines his passion for research and teaching with a firm commitment to innovation in strategy and leadership.
Selection of Conferences:
Experience design: emotions and stories that build profitability.
We live in complex and uncertain times. Our world is digital, global and in permanent crisis. This world has resulted in a new type of customer who is informed, connected and more active than ever before. Much of what we knew about the economy and the market before 2008 has crumbled. In this context many companies need to change to discover new markets, new customers, and new ways to create value.
However, there are two paradoxes that impede change: on the one hand, many organizations claim to be innovative but fail to differentiate themselves from their competitors. On the other, many organizations claim to put the customer at the center but their customers believe otherwise.
This conference overcomes these difficulties through a full understanding of the two basic components of customer experience based on Seth Godin's principle: "People don't buy goods and services. They buy relationships, stories and magic.
Employee experience: what we talk about at dinnertime
According to various sources, it is estimated that 41% of professionals today are thinking of changing jobs. This represents 4 out of 10 workers. In other words, there are 40% of bodies present and minds absent in organizations. People who are in their position, but who would like to be somewhere else. Moreover, only 15% say they are committed to their work, which is a very serious problem for organizations.
This conference facilitates the understanding of the employee experience as a new way of looking at human resources processes, evolving towards a more modern, complete and comprehensive system.
Shackleton and the extraordinary Endurance Adventure
If there is one thing that Ernest Shackleton's Endurance expedition shows, it is that in the achievement of great goals, success always lies in leadership, self-improvement and the strength of the team. Indeed, throughout the different episodes of the mission, it is clear how Shackleton's leadership, resilience and perseverance, and the contribution of the different members of the crew were irreplaceable keys that made it possible to turn an announced failure into an unprecedented success.
This lecture covers the most exciting episodes of the mission, with abundant original graphic material of the expedition combined with photographs taken by the speaker on his own trip to Antarctica. The experience shows that attendees instantly empathize with the Endurance crew, incorporating useful clues into their professional lives within the organization.
Wrinkle finders: where the avant-garde is born
Despite the years of innovation culture and design thinking, there is a phenomenon that remains to be unveiled, and that is how to generate ideas. If innovation is the process of transforming an idea into value, and that value into a result, it appears as an evident truth that the genesis of the idea is the origin of everything. The fascination aroused by companies such as Apple or Tesla shows that the capacity of a single person to generate groundbreaking ideas can move entire productive sectors.
This talk analyzes in depth the phenomena that impede innovation in organizations and provides clues to create more creative and disruptive spaces.
Escaping the zombies
Consciousness is the canvas through which emotions, sensations and thoughts pass throughout the day. Since ancient times mankind has perceived that controlling the flow of consciousness is a key to productivity. In today's context, with literally thousands of messages trying to grab our attention, behaving like zombies, it is difficult to keep the mind engaged in what really matters. This lecture explains how voluntary control of consciousness is one of the keys to high performance and quality of life.
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AAPP General Director at Telefonica, (2007/2018), Telecommunications Secretary of State (2002/2004),
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