Roger Casas-Alatriste

Attention Strategist. Transmedia Visionary. Founder of El Cañonazo. Pioneer in Digital Content.

Language:

Spanish

Who is Roger Casas-Alatriste?

Roger Casas-Alatriste stands out as an innovative leader in the field of transmedia and digital content creation. As the founder and director of El Cañonazo Transmedia, he has transformed the company into a reference within the Spanish industry, specializing in branded content strategies, transmedia format development, and content production for multiple platforms. His global perspective, enriched by his international experience and role as Vice President of International Relations at the Branded Content Marketing Association in Spain, gives him a unique insight into the attention economy, a central theme of his conferences.

What are his Conferences like?

Casas-Alatriste's conferences are characterized by their dynamic and practical approach, combining theory and real case studies to explore the attention economy. He offers innovative strategies for capturing and maintaining attention in saturated digital environments, as well as techniques for focusing our own attention on what truly matters. His style is participatory, inviting the audience to reflect on how attention impacts our personal and professional lives.

What is his Background?

With a career spanning since 1999 in the field of digital content, Roger Casas-Alatriste has made his mark in companies such as Columbia Tristar Home Entertainment and MobuzzTV. Under his leadership, El Cañonazo Transmedia has emerged as a leader in Spain since its foundation in 2010, excelling in transmedia content production and branded content strategies.

Since 2012, he has directed and presented the podcast "Su Atención, Por Favor" as part of a transmedia project on the Attention Economy, which earned him a place on the Forbes 50 Best In Podcasting list in Spain. Recently, he published the book "Tu Atención, Por Favor" with LID Business Books.

Selection of Conferences:

Attention Economy: Strategies for Capturing and Maintaining Attention in the Digital Era

An analysis of how brands can stand out in a world saturated with stimuli, using transmedia narrative techniques.

Focusing Our Attention: Techniques and Tools for Personal and Professional Productivity

Explores methods for managing and directing our attention in environments that constantly seek to distract us.

The Future of Branded Content: Innovation and Trends in Transmedia Narrative

Vision on how brands can create meaningful connections with their audiences through engaging stories.

From Idea to Screen: The Creative Process in Digital Content Production

A journey through the creative process behind successful digital content production, from conception to distribution.

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