Roger Casas-Alatriste

What Are His Conferences Like?

Roger Casas-Alatriste’s conferences are known for their practical and innovative focus on the attention economy and transmedia content. With a dynamic and engaging style, Roger combines theory and case studies to examine strategies for brands to stand out in a saturated digital environment. His international experience and strategic vision provide attendees with ideas to optimize their attention and productivity in both personal and professional contexts. With a blend of storytelling and practical tools, his conferences encourage the audience to reflect on how attention impacts daily life and the creation of meaningful audience connections.

Selection of Conferences

The Attention Economy: Strategies to Capture and Maintain Attention in the Digital Age

An analysis of how brands can stand out in a world saturated with stimuli, using transmedia storytelling techniques to capture and retain audience attention. This conference includes real-world examples and strategies for companies to remain relevant in today’s complex and constantly changing digital environments.

Focusing Our Attention: Techniques and Tools for Personal and Professional Productivity

This talk explores methods for managing and directing our attention in a world filled with digital and personal distractions. Roger presents practical tools and routines that help optimize productivity and focus on the activities that truly matter to achieve meaningful results.

The Future of Branded Content: Innovation and Trends in Transmedia Storytelling

This talk offers insights into how brands can create deeper connections with audiences through immersive and personalized stories. Roger explores emerging trends in branded content and the role of transmedia storytelling in modern marketing.

From Idea to Screen: The Creative Process in Digital Content Production

A journey through the creative process behind successful digital content production, from conception to distribution. Roger breaks down each step, highlighting the importance of creativity and strategy in creating effective and memorable digital content.