CEO
Corporate Social Responsability
ethics
Founder
fuera de la caja
innovation
lifestyle
social entrepreneurship
success
waste management
Javier Goyeneche is the founder of ECOALF, the first Spanish sustainable fashion brand that uses recycled materials to create high-quality clothing, footwear, and accessories. Internationally recognized as an innovator in sustainability, Javier has transformed the fashion industry with a model that blends design, ethics, and technology. Under the motto “There is no planet B,” ECOALF has set a new standard for how brands can contribute to protecting the environment.
Named one of Europe’s most visionary entrepreneurs, Javier was included in the *Thinkers50* talent radar in 2019 and awarded Social Innovator of the Year 2020 by the Schwab Foundation. He also leads the ECOALF Foundation, with initiatives such as *Upcycling the Oceans*, which has removed hundreds of tons of trash from the Mediterranean and turned it into new materials.
Javier Goyeneche began his entrepreneurial journey in 1995 by founding Fun & Basics, a handbag and accessories brand that achieved significant success with 350 retail locations. After selling the company in 2012, he focused on ECOALF, a project he launched in 2009 inspired by his son Alfredo. Since then, he has spearheaded a revolution in sustainable fashion, utilizing materials such as plastic bottles, fishing nets, used tires, and coffee grounds to create innovative fabrics.
Through the ECOALF Foundation and its *Upcycling the Oceans* project, Javier has mobilized over 3,000 fishermen in 70 Spanish ports to clean up the seabed, recycling more than 700 tons of trash annually. His contributions to sustainability and the circular economy have made him a global leader in responsible innovation.
Javier Goyeneche is a passionate and inspiring speaker. His talks combine his entrepreneurial experience with his commitment to sustainability, offering practical insights into integrating innovation and social responsibility into business. His visionary approach and real-life stories captivate audiences, showing them how they can be part of the solution to global environmental challenges.
A deep dive into how sustainable fashion can transform environmental impact by merging innovation and responsibility.
Key lessons on approaching entrepreneurship with strategy, ethics, and creativity to build successful, responsible businesses.
A guide to leading the transition toward a business model that balances people, the planet, and profit in an increasingly demanding market.
If you’re looking for an inspiring talk on sustainability, innovation, or ethical fashion, you can book Javier Goyeneche through Thinking Heads. As the founder of ECOALF and a pioneer in the circular economy, Javier provides a unique vision for aligning values and business in the 21st century. Contact Thinking Heads today for more information and to secure his participation in your next event.
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Contact us
MADRID
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
Seoul
© Thinking Heads, 2025
MADRID
+(34) 91 310 77 40
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
SEOUL
+(34) 91 310 77 40