Founder of Nest and Zurita. Expert in sustainability and circular economy.
Who is Mónica Muriel?
Mónica Muriel is an entrepreneur with over 15 years of experience working in the fashion industry and social impact businesses in different parts of the world. She is the founder and CEO of Zurita Madrid and NEST Solutions, two companies that aim to have a positive impact on the planet from a sustainability perspective.
Mónica has a double degree in Law and Business Administration from the Autonomous University of Madrid and an Executive MBA from HULT Business School. She also has a deep understanding of how clothing supply chains work in Asia, especially in terms of traceability and sustainability, including experience in using blockchain and the most relevant certifications.
What is a conference with Mónica Muriel like?
As a speaker, Mónica is an inspiring and motivating presenter who shares her knowledge and experience to help others lead their companies towards sustainability. Her passion for sustainability and her commitment to social impact are reflected in each of her presentations, making them an inspiring and unforgettable experience.
What is Mónica Muriel's trajectory?
Mónica Muriel's trajectory is impressive. After working in the fashion industry for over a decade, Mónica decided to found Zurita Madrid and NEST Solutions to create a positive impact on the planet from a sustainability perspective. With her experience in the Chinese market and her deep knowledge of clothing supply chains, Mónica has led multiple sustainability strategies and innovative business models based on agile thinking, successfully implemented in the challenging Chinese market. In addition, as a speaker, Mónica has shared her knowledge and experience to help others lead their companies towards sustainability, making her a leader in the field of sustainability and social impact businesses.
Sustainability as an Act of Faith
Sustainability is portrayed as an act of belief. It questions whether we believe in our ability to save the planet and if it's worth attempting to prevent what seems inevitable. It emphasizes the power of faith to move mountains and the importance of visualizing a sustainable future.
Stilettos, Veils, Corsets, and Women's Liberation
This topic delves into the history of fashion as a cultural transformation and its correlation with women's rights. Clothing throughout history symbolizes the societal role of women, their perception, and self-perception. Understanding this history is crucial in the pursuit of equality and advocating for women's rights.
Driving Your Company in Circles
Mónica discusses improving business models through better practices of circular and regenerative economies while staying ahead of new regulations. Embracing circularity as the new norm is essential for maintaining competitiveness.
Is Your Company a Force for Good?
As we move towards a world where companies contributing to societal and environmental improvement are rewarded, understanding the sustainable landscape and identifying areas for improvement become crucial.
Mónica emphasizes aligning marketing strategies with sustainability, recognizing the current market's primary need—producing and consuming within the planet's limits.
The Future of Fashion
This explores how future fashion will be influenced by global economic contexts, planetary challenges, and an increasingly virtual and global world.
The Fashion Industry
Analyzing the primary drivers influencing fashion throughout history, considering art, science, society, and innovations in silhouettes and forms. The aim is to anticipate the industry's direction for professionals in the field.
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