Big Data
Branding
Business Expansion
consumer trends
Content Marketing
Customer experience / Experiencia de cliente
digitalization
E-commerce”
Globalization
innovation
internet of things
retail
Technological disruption
transformation
Adolfo Fernández is a Spanish executive and advisor, a retail expert, and highly skilled in digital business and product strategy. Currently, he serves as the Global Product Strategy & Operations at TikTok, where he leads the company’s global product and commercial operations strategy, focusing on developing innovative solutions for digital commerce. Based in San Francisco, Adolfo is known for his ability to implement advanced technological strategies that transform and optimize digital retail ecosystems on a global scale.
With extensive experience in international business development and program management within the digital ecosystem, Adolfo Fernández has held key positions in high-impact tech companies. Previously, he worked at Google as a Business Development Manager for Spain & Portugal and later as a Global Program Manager, leading the internationalization and commercialization strategies of Google Shopping for the SMB segment. Beyond his corporate experience, Adolfo has spoken at over 200 global conferences, including influential forums such as the United Nations and the World Trade Organization, discussing topics related to digital transformation and globalization. Recognized by the World Economic Forum as an expert in retail, consumer goods, and digital communications, he stands out as an authoritative voice in these fields.
Adolfo Fernández’s conferences are dynamic and practical, focusing on how technology and innovation are reshaping commerce and digital ecosystems. With an approachable yet in-depth style, Adolfo uses real-world examples and case studies to illustrate how businesses can adapt and thrive in a constantly changing digital environment. Attendees gain clear insights into emerging trends in digitalization, product design, and operational optimization, as well as practical strategies to apply in their own organizations.
In this conference, Adolfo Fernández explores the latest trends and strategies for achieving effective digital transformation in the retail sector. He covers how companies can integrate advanced technologies to optimize customer experience and operational efficiency.
Adolfo presents success stories from different regions worldwide, showcasing how digital commerce companies have innovated to position themselves as market leaders. The talk provides a detailed analysis of innovative strategies and product design practices.
If you are seeking an inspiring and strategic talk on digital transformation and commerce, you can book Adolfo Fernández through Thinking Heads. As one of the leading figures in digital retail and product strategy, Adolfo offers expert insights into integrating technology and commerce in global environments. Contact Thinking Heads today for more information and secure his participation in your next event.
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