Laureano Turienzo Esteban is a leading voice in the Spanish-speaking retail world. As an independent consultant and President of the Spanish Retail Association (AER), he has established himself as a key thinker on the intersection of retail and technology. His approach emphasizes people-first strategies, advocating for retail models that embrace innovation while preserving human connection.
Alongside his leadership roles in trade associations, he acts as a strategic consultant for retail businesses navigating digital shifts and changing consumer habits. Turienzo has advised major Ibero-American retail firms and lectures at a range of business schools and universities across Europe and the Americas, including IE Business School, ESIC, EAE, and ICMED in Spain, as well as the Universidad del Pacífico in Peru and Florida International University in the US. Over the course of his career,
Turienzo has authored several books examining major players and trends in the industry: he is the author of the Amazon Reports 2018 and 2019 and runs a widely-read blog on retail strategies with over 2 million annual visits from 20+ countries. His work focuses on digital transformation, customer behavior, and the evolving role of physical stores in a tech-driven world. Recognized by LinkedIn as a “Top Voice” in Spain, he regularly writes articles and commentary on trade trends, reaching a broad audience of business professionals.
His talks are engaging, well-documented, and forward-thinking, ideal for corporate and academic audiences. Turienzo blends storytelling with rigorous analysis, delivering insights that are both strategic and practical. His conferences are known for their clarity, relevance, and emphasis on adapting to change with empathy and intelligence.
A data-driven keynote that dismantles the myth of a retail apocalypse and demonstrates the enduring value of physical stores in global strategies.
An insightful talk on how generational shifts are reshaping consumer habits and how retailers must adapt by creating emotionally engaging and specialized spaces.
A keynote exploring the application of AI, Big Data, and 3D printing in retail, promoting a vision where technology serves human-centric strategies.
If you are looking for a strategic and dynamic speaker for your next event or conference on retail or commercial innovation, you can book Laureano Turienzo Esteban through Thinking Heads. As one of the most prominent figures in the retail sector, Laureano delivers a dynamic and professional presentation that ensures the best experience for your audience. Contact Thinking Heads today to learn more and secure his participation in your upcoming event or conference.
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