Atención al cliente
Customer experience / Experiencia de cliente
Industria turística
LGBT Tourism
Social media
Kike Sarasola, founder and president of the successful Room Mate Hotels chain, is recognized as a global leader in the hospitality industry. An Olympic athlete and natural-born entrepreneur, Sarasola combines his passion for innovation, design, and excellence in customer service with a unique business vision. His revolutionary approach has redefined traditional hospitality, always placing customer needs at the core of his business model.
Since founding Room Mate Hotels in 2001, Kike Sarasola has reshaped the hospitality sector with his concept of eliminating the unnecessary and focusing on real customer needs, offering high-quality accommodations with breakfast included. Through an international expansion strategy, Room Mate Hotels has successfully established itself in major cities worldwide, competing against leading hotel chains.
Sarasola’s business model emphasizes personalization: each hotel is uniquely named and styled to reflect its location. His innovative approach to cost management, differentiated design, and the use of advanced technologies has been instrumental in the chain’s rapid growth, earning accolades such as the Gold Medal for Tourism Merit in Innovation in 2014. As an athlete, Sarasola represented Spain in three Olympics, earning three Olympic diplomas in equestrian events and a bronze in the European Championship. He also collaborates with the Minicol Foundation, supporting children affected by violence in disadvantaged areas of Colombia.
Kike Sarasola’s conferences are inspiring, practical, and transformative. He shares his experiences as an entrepreneur and hospitality leader, explaining how he redefined traditional models to create customer-centered experiences. With a dynamic and approachable style, Sarasola discusses innovation, design, efficient management, and communication strategies, leaving attendees with actionable tools and motivation for their own ventures.
Kike Sarasola delves into how he revolutionized the hotel industry by focusing on customer needs, eliminating the unnecessary, and embracing differentiated design. An inspiring talk for those looking to reinvent traditional businesses.
A deep dive into the strategy behind Room Mate Hotels’ international success, from cost management to leveraging technology and innovative marketing to compete with major hotel chains.
If you’re looking for an inspiring and practical talk on innovation, entrepreneurship, and hospitality, you can book Kike Sarasola through Thinking Heads. As one of the leading figures in the hospitality sector, Kike offers an expert perspective on transforming traditional business models to meet new customer demands. Contact Thinking Heads today for more information and to secure his participation in your next event.
1. Inquiry: Share your event goals and budget. We respond within 24 hours.
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– Panels: Expert roundtable discussions.
– Workshops: Executive sessions or private meetings.
– Virtual Events: High-quality webinars and online conferences.
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