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Jürgen Klaric is the CEO of Mindcode International and a renowned expert in cultural anthropology and neuromarketing—a field that combines science and practice to deeply understand consumer behavior. Recognized as one of the top ten marketing experts globally, Jürgen has revolutionized the relationship between brands and consumers through innovative and human-centered approaches.
As the leader of Mindcode, a top anthropological research firm in Latin America, Klaric oversees a team of over 200 specialists across three countries. His pioneering methodology, employing cutting-edge technology used by NASA and the U.S. Army, has been implemented in over 20 countries for global brands like Bacardi, Frito Lay, Coca-Cola, Nestlé, and Nike.
Jürgen Klaric has dedicated his career to unraveling the mysteries of human behavior and unconscious purchasing decisions, leading neuromarketing campaigns that have redefined how brands connect with their audiences. His groundbreaking ideas have shaped the strategies of multinational companies across diverse industries, enabling them to engage authentically with their consumers.
As an author, Jürgen has written several successful books, including *”Neuroventas”*, *”NeuroLove”*, *”Innovation Shock”*, and the best-seller *”Estamos Ciegos”*, which critiques traditional marketing approaches. Additionally, as a Master Coach, he inspires innovation and disruptive strategies for global CEO teams, driving growth and transformation.
Jürgen Klaric’s conferences are immersive learning experiences. With his charisma, profound knowledge, and dynamic style, Jürgen takes audiences on a journey to discover how neuromarketing principles can revolutionize their businesses and consumer connections. Through real-life examples, cultural adaptability, and a unique ability to engage diverse audiences, his talks provide practical, transformative, and inspiring insights.
Based on his best-seller, Jürgen explores how traditional marketing has disconnected from consumers and demonstrates how neuromarketing can create genuine and effective connections.
A practical guide to understanding the consumer’s subconscious and applying neuroscience-based sales strategies to maximize results.
Jürgen shares innovative strategies to empower leaders, enhancing creativity and innovation within organizations.
An exploration of advanced technologies and how artificial intelligence and neuromarketing are shaping the future of marketing and communication.
If you’re looking for an impactful talk on neuromarketing, innovative leadership, or consumer behavior, you can book Jürgen Klaric through Thinking Heads. As one of the most influential figures in marketing and cultural anthropology, Jürgen delivers unique insights that inspire and transform audiences worldwide. Contact Thinking Heads today for more information and secure his participation at your next event.
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