Authority in Branding and Neuromarketing. CEO of Mindcode International.
Jürgen Klaric, CEO of Mindcode International, is an expert in neuromarketing and cultural anthropology, a discipline that studies the mind of the consumer using a practical scientific approach. As CEO of Mindcode, a leading anthropological research firm in Latin America, recognized internationally for developing an innovative methodology that enables companies to discover the true unconscious reasoning behind consumer brand preference, Jurgen Klaric leads more than 200 specialists in three countries.
His studies regarding consumer behavior and the human mind are made possible with the same technology used by NASA and the US Army. The Mindcode method has been implemented in more than 20 countries as the strategic focus in campaign advertising for brands like Bacardi, Frito Lay, Coca-Cola, Nestle and Nike, among others.
Expert in capital markets, private equity and rapid growth companies and Chairman at Newport Board Group
Founder & CEO - Governance, Ethics & Cyber Strategist
Founder and for 25 Years CEO of North Face
Former CEO for Mercedes AMG Petronas Formula One Team
Founder and President of Room Mate Hotels.
Olympic sportsman. LGBT Entrepreneur
President of Football Club Barcelona. City counselor for Barcelona (2011-2015).
Global Leadership Consultant
CEO and co-founder of Libelium. Expert keynote speaker in Internet of Things, AI and smart cities