Jürgen Klaric

Who Is Jürgen Klaric?

Jürgen Klaric is the CEO of Mindcode International and a renowned expert in cultural anthropology and neuromarketing—a field that combines science and practice to deeply understand consumer behavior. Recognized as one of the top ten marketing experts globally, Jürgen has revolutionized the relationship between brands and consumers through innovative and human-centered approaches.

As the leader of Mindcode, a top anthropological research firm in Latin America, Klaric oversees a team of over 200 specialists across three countries. His pioneering methodology, employing cutting-edge technology used by NASA and the U.S. Army, has been implemented in over 20 countries for global brands like Bacardi, Frito Lay, Coca-Cola, Nestlé, and Nike.

What is his Background?

Jürgen Klaric has dedicated his career to unraveling the mysteries of human behavior and unconscious purchasing decisions, leading neuromarketing campaigns that have redefined how brands connect with their audiences. His groundbreaking ideas have shaped the strategies of multinational companies across diverse industries, enabling them to engage authentically with their consumers.

As an author, Jürgen has written several successful books, including *”Neuroventas”*, *”NeuroLove”*, *”Innovation Shock”*, and the best-seller *”Estamos Ciegos”*, which critiques traditional marketing approaches. Additionally, as a Master Coach, he inspires innovation and disruptive strategies for global CEO teams, driving growth and transformation.