Authority in Branding and Neuromarketing. CEO of Mindcode International.
Jürgen Klaric, CEO of Mindcode International, is an expert in neuromarketing and cultural anthropology, a discipline that studies the mind of the consumer using a practical scientific approach. As CEO of Mindcode, a leading anthropological research firm in Latin America, recognized internationally for developing an innovative methodology that enables companies to discover the true unconscious reasoning behind consumer brand preference, Jurgen Klaric leads more than 200 specialists in three countries.
His studies regarding consumer behavior and the human mind are made possible with the same technology used by NASA and the US Army. The Mindcode method has been implemented in more than 20 countries as the strategic focus in campaign advertising for brands like Bacardi, Frito Lay, Coca-Cola, Nestle and Nike, among others.
President of Football Club Barcelona (2003-2010). City counselor for Barcelona (2011-2015).
World-renowned business educator and coach
CEO at SAP
Marketing Director of Google Latin America (2006-2010). Expert in 2.0 companies
CEO of TURKEL. Expert in Branding and Marketing
Tech entrepreneur, social media visionary, “Women In” advocate, investor, writer, and television correspondent
Innovation and marketing expert and founder of "Non-Obvious".
Founder of Briyah Institute & Former CEO of GE Brazil