Authority in Branding and Neuromarketing. CEO of Mindcode International.
Jürgen Klaric, CEO of Mindcode International, is an expert in neuromarketing and cultural anthropology, a discipline that studies the mind of the consumer using a practical scientific approach. As CEO of Mindcode, a leading anthropological research firm in Latin America, recognized internationally for developing an innovative methodology that enables companies to discover the true unconscious reasoning behind consumer brand preference, Jurgen Klaric leads more than 200 specialists in three countries.
His studies regarding consumer behavior and the human mind are made possible with the same technology used by NASA and the US Army. The Mindcode method has been implemented in more than 20 countries as the strategic focus in campaign advertising for brands like Bacardi, Frito Lay, Coca-Cola, Nestle and Nike, among others.
Founder of SheWorks! and TransparentBusiness.
Executive Producer of Unicorn Hunters.
35+ Year Veteran of the Sports and Entertainment Marketing Industry
Director of Engineering, Google. Chairman, Kurzweil Technologies
International Media & Travel Executive, Angel Investor.
Tomas Sedlacek Economist, university lecturer and Chief Macroeconomic Strategist at CSOB.
Global digital thought leader, named one of the 25 most innovative and influential marketers in Europe. Senior Vice President of MTV Digital Studios. Former Senior Global Director of Social Media & Video at Lego Group
Founder and honorary president of Simon-Kucher & Partners.
Marketing Director of Google Latin America (2006-2010). Expert in 2.0 companies