Luis Madureira

Luis Madureira currently leads the Brand Building (R)evolution as Partner of ÜBERBRANDS, helping companies, boards, and leaders navigate their competitive environment by informing their decision making with actionable insights, support the design of winning strategies, and the development of innovative products, services, and business models.

Luis has considerable experience in FMCG (fast moving consumer goods) and Consulting, for companies like Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, Heineken, Ogilvy, and ÜBERBRANDS. Luis has had leadership roles in marketing, sales, strategy, and intelligence at local and global levels. He set-up the CI Centre cf Excellence for OgilvyRED, the strategic consultancy arm of Ogilvy & Mather, as Global Competitive Intelligence Practice Lead. Luis Chairs the SCIP Portugal Chapter and he is an Associate Scholar in circa 10 university post-graduate and master programs internationally. He is the author of Social Market Intelligence (SMINT), the first Competitive Intelligence approach in real-time, as well as INNOVaction, an end-to-end innovation program spanning from the fuzzy front-end to evaluation. He is a Fellow of The Council of Competitive Intelligence.

He graduated from NOVA SBE in Economics with a specialization in Marketing and accredited with a CIP-II (Master of Competitive Intelligence) by ACI – Academy of Competitive Intelligence. He is a PhD Candidate at NOVA IMS in Information Management.