change
Digital Transformation
Impact Economy
internet of things
Intraemprendimiento
Intrapreneurship
Public-private partnerships
social entrepreneurship
Transformación digital
women's empowerment
Adriana Machado is one of Latin America’s most recognized business leaders and a passionate advocate for impact economy. With a distinguished track record in senior management at major corporations, Adriana served as CEO of GE Brazil and is the founder of the Briyah Institute, a B Corporation that combines innovation with practice and shared purpose to drive positive change in society. She is also the co-founder of the Berlin Future Forum Verein, a platform promoting international dialogue and cooperation on innovation and sustainability.
Adriana Machado became the first CEO of GE Brazil in December 2011, where she led the creation of GE’s first Global Research Center in Latin America, the company’s fifth worldwide. After two years as CEO in Brazil, she was appointed head of government affairs and policy for GE Latin America, a position she held until 2015.
Prior to her tenure at GE, Adriana held strategic roles such as Director of Government Relations at Intel Brazil and Director of Strategic Affairs at the American Chamber of Commerce for Brazil. She also served as a political advisor at the U.S. Embassy in Brasília. She began her career as a research assistant at the United Nations Development Program (UNDP) within the Institute for Applied Economic Research (IPEA), affiliated with Brazil’s Ministry of Planning.
Adriana has been recognized in various rankings, such as “Top 10 Most Powerful Businesswomen in Brazil” by Forbes and “Top 50 Most Important Businesswomen in Latin America” by Latin Trade Group. In 2013, she was named “Entrepreneurial Woman of the Year” by LIDE, and in 2014 she received the “Aeronautical Merit Order Award” from the Brazilian Air Force.
Adriana Machado’s conferences are inspiring and focused on innovation and impact economy. With a practical and strategic approach, she shares her experience leading major corporations and her commitment to sustainability and social change. Adriana provides a unique perspective on how companies can integrate innovation and social responsibility into their operations to create a positive and sustainable impact. Her presentations encourage attendees to reflect on how they can be agents of change within their own organizations.
In this talk, Adriana explores the role of innovation in transforming businesses and how companies can adopt an impact economy approach to create social and environmental value, in addition to economic benefits.
Adriana shares her experience leading GE Brazil and other high-impact roles, offering insights on how companies and their leaders can adapt and thrive in highly uncertain environments, fostering innovation and sustainable growth.
If you are looking for an inspiring and transformative talk on impact economy, innovation, and business leadership, you can book Adriana Machado through Thinking Heads. As one of the most influential figures in Latin America’s business and sustainability sectors, Adriana provides expert insights on integrating innovation and social responsibility into corporate operations. Contact Thinking Heads today for more information and secure her participation at your next event.
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