Tina Catling

Who Is Tina Catling?

Tina Catling is a renowned author, entrepreneur, and consultant with nearly three decades of experience in marketing and innovation, spanning both B2B and B2C sectors. Her approach focuses on unlocking the creative potential of individuals and teams, challenging conventional thinking to foster innovative and effective solutions. Founder and director of the advertising and creativity agency Outside the Box, as well as the global innovation management consultancy Think, Tina has made a significant impact in the realm of business creativity, helping various organizations enhance their approach and competitiveness in evolving markets.

What is her Background?

Tina Catling’s career is marked by her expertise in marketing strategy and innovation on a global scale. She began her journey in renowned agencies such as Saatchi & Saatchi and Ogilvy & Mather, specializing in media planning and campaign development. She later founded Outside the Box, a creative consultancy and advertising agency, and Think, a global firm specializing in innovation management. Her extensive experience has led her to train thousands of professionals in organizations worldwide, from Europe to Australia and the UAE, and to collaborate with high-profile companies such as Arup, GSK, Unilever, and Save the Children. She is also the author of influential books like *Think!* and *I Want It!*, offering marketing professionals a practical guide on integrated marketing and its capacity to create real impact.