Fashion Designer. Businessman Vanguardist leader
Modesto Lomba is the CEO of the important Spanish brand Devota & Lomba, a design firm inspired in architecture and minimalism. This firm has focused on trends such as the use of new technologies and renewable energies.
Devota & Lomba was founded by designers Modesto Lomba (Vitoria, 1962) and Luis Devota (Argentina, 1962 – Madrid, 1993). Their firm became an icon of the Spanish fashion industry since their first collection at Pasarela Cibeles, in 1988. In 2002 Modesto Lomba was appointed President of the Asociación de Creadores de Moda de España (Association of Spanish Fashion Creators), a position that he still holds in 2017.
Since 1988, Lomba has continuously presented his collections at Madrid Fashion Week. These collections have been deemed as outstanding and they have been successfully presented in the great cities in the world of fashion: Paris, San Francisco, Moscow, Belgrade, Zagreb, Milan, New York, Tokio, Beijing and Istanbul.
Through his conferences, Lomba has talked about the creative process of making a fashion collection from the initial idea until the fashion show. Lomba is an expert to use creativity and to transform it into a consumer product.
Lomba is most recognized by works such as two suits inspired in the Paralelo de Barcelona (Avenue of the Parallel in Barcelona) that were used during the opening of the ceremony of the Olympic Games in 1992. Lomba is also well known for his designs for plays and musicals like ʹArteʹ by Yazmina Reza and the play ʹPoetaʹ performed by the Spanish National Ballet.
Throughout his career, Devota & Lomba has received many awards, such as National Prize Cristóbal Balenciaga for Best Young Designers (1989), Vidal Sassoon Award for Best Collection at Pasarela Cibeles (1996) and ʹDedicación a la Modaʹ during Fashion Week in Seville (2007).
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