Modesto Lomba is the CEO of the important Spanish brand Devota & Lomba, a design firm inspired in architecture and minimalism. This firm has focused on trends such as the use of new technologies and renewable energies.
Devota & Lomba was founded by designers Modesto Lomba (Vitoria, 1962) and Luis Devota (Argentina, 1962 – Madrid, 1993). Their firm became an icon of the Spanish fashion industry since their first collection at Pasarela Cibeles, in 1988. In 2002 Modesto Lomba was appointed President of the Asociación de Creadores de Moda de España (Association of Spanish Fashion Creators), a position that he still holds in 2017.
Since 1988, Lomba has continuously presented his collections at Madrid Fashion Week. These collections have been deemed as outstanding and they have been successfully presented in the great cities in the world of fashion: Paris, San Francisco, Moscow, Belgrade, Zagreb, Milan, New York, Tokio, Beijing and Istanbul.
Through his conferences, Lomba has talked about the creative process of making a fashion collection from the initial idea until the fashion show. Lomba is an expert to use creativity and to transform it into a consumer product.
Lomba is most recognized by works such as two suits inspired in the Paralelo de Barcelona (Avenue of the Parallel in Barcelona) that were used during the opening of the ceremony of the Olympic Games in 1992. Lomba is also well known for his designs for plays and musicals like ʹArteʹ by Yazmina Reza and the play ʹPoetaʹ performed by the Spanish National Ballet.
Throughout his career, Devota & Lomba has received many awards, such as National Prize Cristóbal Balenciaga for Best Young Designers (1989), Vidal Sassoon Award for Best Collection at Pasarela Cibeles (1996) and ʹDedicación a la Modaʹ during Fashion Week in Seville (2007).
Founder of a Retail Brand & A BusinessWeek #1 Entrepreneur Under 25
Spotify Global Growth and Marketing VP (2016-2019). CMO at Freshly (2019-2020).
Former Regional Director of Corporate Strategy and Business Development at The Walt Disney Company. Regional Head of Business Growth & Strategic Initiatives at Geometry
Expert in the Lean Method. Responsible for implementing the Toyota Way
Global Head of Market Expansion & Internationalisation Strategy at Amazon
IBM Cognitive Solutions E&U industry leader
CNN, Fox, Forbes featured Futurist and Filmmaker on Amazon Prime. Author & Expert on Blockchain, Bitcoin, Future of Work, Post Pandemic Recovery Authority, Creator of the “Future
Inspirational speaker and writer on change and leadership