Content Production & distribution
Digital Communication
LoveBrands Building & Scaling
Market Analysis & Research
Marketing Strategy & Management
Media management
Organizational Transformation & High-Performance Teams
Social media
Guillem Graell is an entrepreneur and one of the world’s leading brand strategists, with over 18 years of experience in building global businesses in sports, FMCG, and entertainment sectors. As the former Chief Marketing Officer (CMO) of FC Barcelona, Graell transformed the club into a “LoveBrand,” making it the most valuable football brand in the world according to *Forbes*. He also tripled the club’s digital product revenue, establishing its leadership in content and digital product strategies.
Guillem Graell holds a degree in Industrial Engineering from the Universitat Politècnica de Catalunya and completed the General Management Program (PDG) at IESE Business School. He has worked at major multinationals such as P&G, Reckitt Benckiser, Chupa Chups, Codorníu Group, and Accenture. From 2017 to 2021, he was the CMO of FC Barcelona, where he led the club’s digital and brand transformation. He was responsible for launching Barça Studios, an innovative business model valued at over €250 million, and led the club’s social media strategy, reaching over 400 million followers and becoming the first sports brand to exceed 10 million subscribers on YouTube.
He also managed the club’s NFT and crypto strategies, along with its eSports and digital subscription products like Culers Membership and Barça TV+. Currently, Guillem Graell is the co-founder and Managing Partner of D2F, a company that bridges the gap between brands and fans in the sports and entertainment industries, helping monetize these relationships.
Guillem Graell’s conferences are essential for brand managers and digital strategy leaders looking to transform their companies into “LoveBrands,” creating deep emotional connections with customers. Graell shares key strategies that have driven the success of global brands, discussing how emotional value and effective digital content management can generate business opportunities. His approach goes beyond traditional product marketing, offering a cross-industry perspective that combines innovation, business management, and digital strategy.
Guillem Graell outlines the key strategies for turning a brand into a LoveBrand by creating emotional connections with customers and managing digital content effectively. Ideal for companies looking to strengthen customer loyalty.
Explore the strategies behind the success of the world’s most influential brands and how to transform emotional value into a profitable digital business model through effective content and multi-channel management.
Graell offers a disruptive vision of how to integrate a successful digital strategy into business management, providing innovative tools to maximize impact in a constantly evolving digital environment.
If you’re looking for an inspiring talk on brand strategies, digital transformation, or business leadership, you can book Guillem Graell through Thinking Heads. With his extensive experience in building LoveBrands and developing digital businesses, Guillem offers expert insights on how to emotionally connect with audiences and monetize that relationship. Contact Thinking Heads today for more information and secure his participation at your next event.
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