Fernanda Kersman is a renowned expert in strategic storytelling, communication, and innovation leadership. An economist and journalist by training, she is the founder and director of WeStory, a consulting firm dedicated to enhancing communication in companies and organizations. Her purpose is to help individuals and teams convey their ideas clearly and powerfully, leading change processes and amplifying the impact of their messages. Drawing on her experience, she works at the intersection of neuroscience, artificial intelligence, and storytelling to create memorable and effective presentations. Her approach combines rigor, empathy, and creativity, making an impact in both the corporate and academic spheres.
With a strong academic background in economics and journalism, Fernanda has served as executive TV producer, online media director, and narrative director for The Coca-Cola Company. Her career took a pivotal turn after her TEDx talk “Let’s Tell Stories, Che Marta!” in 2013, which led her to found WeStory, a leading consulting firm in business communication. Over the years, she has advised organizations such as Unilever, Oracle, Accenture, YPF, Cisco, Natura, Amgen, ESPN, Banco Galicia, among many others. Renowned for her innovative vision, she incorporates neuroscience techniques and technological tools to design tailored communication strategies, achieving tangible results for clients in diverse sectors.
Fernanda Kersman’s conferences are dynamic, practical, and tailored to each audience. She blends storytelling, innovation, artificial intelligence, and neuroscience resources to create memorable talks that connect with both the mind and the heart. Using examples, metaphors, and interactive exercises, she creates a space for reflection and action among participants. Her style is approachable, empathetic, and always includes a touch of humor. Her talks stand out for their focus on real-world challenges and for providing useful tools for both professional and personal life.
A talk for those seeking to lead innovation and overcome resistance to change in times of artificial intelligence. Fernanda shares storytelling keys and tools to translate complex concepts, describe attractive futures, and activate audiences to face today’s challenges.
An invitation to turn data into compelling stories. She provides strategies for selecting, interpreting, and communicating data in a relevant and memorable way, adding impact to data-driven proposals and presentations.
With a focus on leadership and communication, Fernanda shows how to use stories and vulnerability to enhance empathy and human connection, even in technological and AI environments.
If you are looking for an innovative, creative, and communication expert speaker for your next event or conference on leadership, innovation, or technology, you can book Fernanda Kersman through Thinking Heads. As one of the most prominent figures in strategic storytelling and business communication, Fernanda delivers a dynamic and professional presentation that ensures the best experience for your audience. Contact Thinking Heads today to learn more and secure her participation in your upcoming event or conference.
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