Benoit Mahé is a global reference in sales coaching and commercial leadership. Founder and CEO of CapKelenn, he created the Retail Coaching method—a blend of professional coaching, emotional intelligence, NLP, and MBTI. He delivers motivational keynotes worldwide, transforming corporate sales cultures. His approach blends inspiration with actionable tools that drive measurable business results.
Starting as a seller at age 16 in the Vannes market, he became Regional Director of 13 stores by 25 and led a retail chain with 8,000 outlets by age 34. He holds certifications as an ICF PCC coach, NLP Master, and MBTI instructor. He authored “Retail Coaching” and “The Connected Salesperson,” both published in over 80 countries and in three languages. Through organizations like AFCP and GSF, he has sharpened his keynote skills among the world’s top speakers.
Benoit delivers powerful, engaging, and interactive motivational talks. He connects deeply with audiences, blending inspiration, humor, and practical takeaways. Targeted at commercial teams and sales leaders, his talks aim to improve key performance indicators such as NPS, average ticket, conversion, and profitability. The result is a cultural shift in sales excellence, with a guaranteed WOW effect.
An introduction to the Retail Coaching method to turn every store interaction into a memorable sales opportunity. Ideal for commercial teams seeking engagement, productivity, and profitability.
How to leverage NLP, MBTI, and coaching tools to improve customer communication and drive conversion rates.
An energetic experience that inspires sales teams to reach their full potential and embrace a culture of commercial excellence.
If you are looking for a dynamic and inspiring speaker for your next event or conference on sales coaching or commercial leadership, you can book Benoit Mahé through Thinking Heads. As one of the most prominent figures in motivation and sales, Benoit delivers a dynamic and professional presentation that ensures the best experience for your audience. Contact Thinking Heads today to learn more and secure his participation in your upcoming event or conference.
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