customer experience
Fashion and Luxury
peak performance
retail
transformation
waste management
Pere Brugal is a senior international business leader specializing in transformation, sustainability and disruption, with more than 25 years of executive experience across the automotive, mobility, technology, retail, sports and fashion industries. He most recently served as President & Managing Director of General Motors Europe, leading GM’s return to the European market with Cadillac as a fully electric brand. Previously, he was Managing Director of Tesla Southern Europe (2016–2019), where he led the expansion of the company in Spain, Portugal, Italy and France. Between both roles, he played a key part in the European expansion of BYD, one of the world’s leading electric vehicle manufacturers, bringing a unique perspective that combines American and Chinese approaches to electric mobility. Today, Pere offers an independent and global view of how the automotive industry is being reshaped by electrification, technology and sustainability.
Pere Brugal has held senior executive roles in global companies such as General Motors, Tesla, BYD, Nike, Desigual and Pronovias, leading growth, market entry and large-scale transformation processes across Europe, the United States and China. At Tesla, he multiplied the business by ten in three years, reaching €1 billion in revenue by 2019 and opening Spain and Portugal from scratch. At BYD, as Commercial Director Europe Passenger Cars, he was the senior leader responsible for the company’s entry into Europe and its first employee on the continent, leading the overall project. He oversaw everything from the initial market launch in Norway and the definition of the product portfolio to the subsequent launches in more than 15 European countries, building dealer and distributor networks and adapting products and customer experience to European markets. He later led GM Europe, defining the electric, digital and customer-centric strategy for Cadillac’s return to Europe. His career reflects a rare combination of Western and Asian industrial models, deep operational experience and cross-cultural leadership.
Pere Brugal’s conferences focus on automotive transformation, sustainability, innovation and global leadership. His style is strategic, practical and grounded in real executive experience, combining long-term vision with concrete lessons learned from leading organizations at the forefront of electric mobility. He addresses how industries evolve under technological disruption, how new players from China are reshaping global competition, and how leaders must adapt their business models, organizations and cultures to remain relevant. His talks resonate especially with executive committees, boards and leadership teams facing complex transformation challenges.
Pere Brugal analyzes the transformation of the automotive industry through electrification, connectivity and autonomous technologies. Drawing on his leadership experience at Tesla, BYD and General Motors Europe, he explains how different industrial models—American, European and Chinese—are redefining competition, customer experience, direct-to-consumer strategies and total cost of ownership.
Based on more than 25 years of international executive experience across Europe, the United States and China, Pere shares key insights on leading multicultural teams in global organizations. He explores cross-cultural management, talent development and how diversity becomes a real competitive advantage in complex environments.
A practical, experience-based approach to innovation and transformation at scale. Pere Brugal shows how organizations can transform their culture, operating models and customer experience, moving from strategy to execution while sustaining performance and long-term value creation.
For an inspiring talk on sustainable transformation and leadership in innovation, book Pere Brugal through Thinking Heads. As a leading figure in the green economy and electric mobility, Pere brings expert insights into sustainability and business growth. Contact Thinking Heads to secure his participation at your next event.
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