Roger Casas-Alatriste is an innovative leader in the fields of transmedia and digital content creation, as well as the founder and director of El Cañonazo Transmedia, one of Spain’s top companies specializing in branded content strategies, transmedia formats, and digital content production. Born in Toronto and with a career that spans Mexico, Spain, and the United States, Roger has developed a unique global perspective on the attention economy and digital storytelling. As Vice President of the Branded Content Marketing Association in Spain and a member of the Creative Industries Network, Casas-Alatriste has become a prominent figure in the content industry.
With over two decades of experience in digital content, Roger Casas-Alatriste has worked with companies such as Columbia Tristar Home Entertainment and MobuzzTV, specializing in digital and transmedia project development and direction. He founded El Cañonazo Transmedia in 2010, establishing it as a leading production company in Spain with a focus on branded entertainment and digital storytelling strategies across multiple platforms. His career includes roles as a member of the Audiovisual Innovation Council and director of Industry at MestizoLab, fostering collaboration between creative industries in Latin America and Spain. Additionally, Roger directs and hosts the podcast “Su Atención, Por Favor,” part of a transmedia project on the attention economy that earned him a spot on Forbes’ 50 Best In Podcasting list in Spain, and he recently published “Tu Atención, Por Favor” with LID Business Books.
Roger Casas-Alatriste’s conferences are known for their practical and innovative focus on the attention economy and transmedia content. With a dynamic and engaging style, Roger combines theory and case studies to examine strategies for brands to stand out in a saturated digital environment. His international experience and strategic vision provide attendees with ideas to optimize their attention and productivity in both personal and professional contexts. With a blend of storytelling and practical tools, his conferences encourage the audience to reflect on how attention impacts daily life and the creation of meaningful audience connections.
An analysis of how brands can stand out in a world saturated with stimuli, using transmedia storytelling techniques to capture and retain audience attention. This conference includes real-world examples and strategies for companies to remain relevant in today’s complex and constantly changing digital environments.
This talk explores methods for managing and directing our attention in a world filled with digital and personal distractions. Roger presents practical tools and routines that help optimize productivity and focus on the activities that truly matter to achieve meaningful results.
This talk offers insights into how brands can create deeper connections with audiences through immersive and personalized stories. Roger explores emerging trends in branded content and the role of transmedia storytelling in modern marketing.
A journey through the creative process behind successful digital content production, from conception to distribution. Roger breaks down each step, highlighting the importance of creativity and strategy in creating effective and memorable digital content.
If you’re looking for an inspiring, innovative talk on the attention economy, branded content, and transmedia storytelling, you can book Roger Casas-Alatriste through Thinking Heads. As one of the most influential experts in digital strategy in Spain, Roger offers an innovative perspective to capture and retain audience attention in a saturated digital world. Contact Thinking Heads today for more information and to secure his participation in your next event.
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– Panels: Expert roundtable discussions.
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