adversity
CEO
culture
Entrepreneurship
Ethics and Social Responsibility
Founder
Healthcare
inspiration
Investment
Motivation
performance
Self Improvement
wellness
women
Catalina Hoffmann is a prominent Spanish entrepreneur, founder, and president of the Catalina Hoffmann Group, a network of companies and foundations dedicated to the care and well-being of elderly people and their families. As the creator of the innovative Hoffmann Method, Catalina has become a reference in senior care, integrating advanced therapies and cognitive stimulation to enhance the quality of life of the elderly. Besides her role as a businesswoman, Catalina is a regular media contributor and actively participates in leadership and entrepreneurship initiatives both nationally and internationally.
Catalina Hoffmann has a solid background in Occupational Therapy and the Executive Development Program from IESE Business School, which has been key to developing her innovative approach in senior care. In 2013, she founded the Catalina Hoffmann Group, comprising various companies dedicated to healthcare and elderly care, such as Vitalia, Hoffmann Elderly, Hoffmann Healthcare Innovation, and the Catalina Hoffmann Foundation. Her methodology, the Hoffmann Method, has gained international recognition and was used as a case study at Harvard University. Catalina is also a member of the Governing Board of Spain Startup and collaborates with the European Professional Women’s Network (EPWN), advising and supporting women entrepreneurs in Europe and Latin America. Among her numerous awards are the 2014 Young Entrepreneur of Madrid Award and her inclusion in the list of the 100 Top Women Leaders in Spain.
Catalina Hoffmann’s conferences are both inspiring and educational, focusing on innovative senior care, entrepreneurship, and leadership. Catalina shares her experience in developing the Hoffmann Method and its impact on the lives of the elderly, presenting practical strategies to improve care for this demographic. With a warm and motivational style, her talks cover topics like cognitive stimulation and the benefits of integrating new technologies into the health sector. In addition, Catalina promotes innovation in entrepreneurship, inspiring her audience to lead with empathy and view elderly care as a field full of potential for business and social development.
In this talk, Catalina Hoffmann explains the principles of the Hoffmann Method, a comprehensive approach to elderly care that combines occupational therapy and cognitive stimulation. Catalina shares how her methodology has revolutionized the senior care sector, offering a practical and humanized alternative to improve the quality of life for the elderly. Using examples and success stories, she invites attendees to rethink senior care and explore new intervention methods based on innovation and respect.
Catalina explores the challenges and opportunities facing the health sector, especially in elderly care. With an innovative outlook, she shares her experience as a business leader in this field and provides practical tools for those looking to lead projects focused on senior well-being. Catalina inspires her audience to be committed leaders capable of transforming the way healthcare companies approach care through innovation and human-centered leadership.
As a mentor with the European Professional Women’s Network (EPWN), Catalina shares in this talk her experiences and advice on empowering women in the business world. Through her collaboration in projects like Project Mapel in Ecuador, aimed at supporting artisan entrepreneurs, Catalina offers an inspiring view on the importance of inclusion and mutual support among women in business development. With a focus on leadership, motivation, and resilience, this talk inspires women entrepreneurs to achieve their goals.
If you’re looking for an innovative and enriching talk on senior care, healthcare leadership, or female empowerment, you can book Catalina Hoffmann through Thinking Heads. As a pioneer in elderly care and business model development in health, Catalina offers expert insights into innovation in geriatrics and leadership in the sector. Contact Thinking Heads today for more information and to secure her participation in your next event.
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