Marta Waydel

Who Is Marta Waydel?

Marta Waydel is a leading researcher and consultant in FashionTech and sustainability and the founder of iKLEID, an innovative platform redefining how we consume fashion. With a background in computer science and extensive experience in the fashion industry, Marta has devoted her career to merging technology, sustainability, and consumer behavior to drive a more responsible future for fashion. Marta is a sought-after public speaker known for her insights into how emerging technologies, such as gaming, can inspire positive changes in consumer behavior and transform the fashion experience.

What is her Background?

With over a decade of international experience in creative direction, Marta Waydel has worked across fashion shows, photoshoots, and production management, gaining a comprehensive understanding of the industry. Her creative and strategic approach has led her to spearhead projects that promote innovation and positive impact, always with sustainability at the forefront. As a researcher, Marta specializes in FashionTech, exploring how technology and digital marketing can foster more conscious consumption. Through her platform iKLEID, she has created a unique experience addressing overconsumption in fashion while encouraging new ways to interact with clothing, from a creative and sustainable perspective.