Marta waydel fashion innovation

Marta Waydel

Speaker on Fashion Innovation, Circular Economy, Metaverse, Consumer Behaviour and Games

Language:

English
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Marta Waydel is a forward-thinking and hands-on fashion industry professional with 20 years of worldwide experience, including exposure to fashion shows, photo shoots and production management. She had the pleasure of working for some of the best names in the fashion industry such as Fendi, Stella McCartney, Yohji Yamamoto, Hermes, Chanel, YSL and many more.

Marta Waydel specialises in sustainability, consumer behaviour and fashion innovation. Her eternal passion for technology in combination with enthusiasm for generating ideas and extensive knowledge of the fashion industry resulted in great interest in finding new methods to engage with consumers. She is also the founder of iKLEID, an experience platform that not only is trying to solve the problem of fashion overconsumption but also aims to activate new concepts and abilities to experiment on how to better use our clothes.

In her conferences, Waydel talks about innovations that facilitate responsible fashion consumption, Circular Economy, Metaverse, Augmented and Virtual Realities, Smart Textiles, Games and use of games mechanism. She has been involved as an expert in various events including Fashion Innovation Week in Switzerland, Munich Fabric Start, Fashion Tech Week Italy, Emerge - Top Tech Conference in Eastern Europe & Central Asia, Beyond Games, Nordic Games. Besides, she gave invited talks for various programs e.g. Sky News and consulted on projects such as 'home of the future' by Unruly where she was responsible for the wardrobe of the future. Her paper was published at the 7th International Conference on HCI in Business, Government and Organizations (HCIBGO 2020).

Marta Waydel holds a BSc in Business Management, MSc in Marketing from the University of London and a PG Certificate in Fashion Buying and Merchandising from London College of Fashion. Besides, she has a background in Computer Science.

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