President of Industry for Schneider Electric Spain.
Top Executive expert in Internationalization and multi-location of business
It is vital for businesses to occupy spaces before the rest get there.
Josu Ugarte is a Spanish leading expert in internationalization and multi-location of businesses. During his career that has spanned more than twenty years, the author of “España está en crisis, el mundo no” (Spain is in Crisis, Not the World) has spent twelve years as an expatriate. He is currently Schneider Electric’s Vice-president of Industry for Spain and was President of Mondragon International from 2008 to 2015.
As a speaker, Josu Ugarte offers a comprehensive outlook on two concepts: the fragmentation of the value chain and the development of advanced services. He is a professional with first-hand knowledge of managing multi-ethnic teams, cultural diversity and emerging markets. He has taken part in many events for all kinds of audiences, from banking institutions to professional associations.
Ugarte blends an accessible and entertaining style with the depth and breadth of his knowledge, which not only covers day-to- day management in the new globalized environment, but also his experience in innovation and his global brand vision.
He has become an expert in emerging market nation models, in particular those of the BRIC countries (Brazil, Russia, India and China), where under his management the Mondragón group increased its sales by 86% in four years.
Ugarte is a member of the Spain-China Foundation, the Spain-Russia Foundation, the Exporter’s Club and the Executive Committee of the Chamber of Commerce of Guipúzcoa (in the Basque Country). He has published articles on globalization, SMEs, emerging markets and possible ways out of the crisis in Spain in several specialized media.
His first foray into writing books was España está en crisis. El mundo no, (Spain is in Crisis, Not the World) in which he offers advice and solutions for tackling a tough economic situation through internationalizing business activities.
Founder and first CEO of Shazam Entertainment Limited
International Consultant in Banking Systems.
Former Senior Financial Advisor at the World Bank
Spain's Secretary of State for Digitization and Artificial Intelligence. Entrepreneur and AI expert.
Chairman of Positioning Systems and managing partner of Trout and Partners Group. Pioneer in strategic positioning and brand engineering
CEO and Facilitator for Sonic Leadership
Global digital thought leader, named one of the 25 most innovative and influential marketers in Europe. Senior Vice President of MTV Digital Studios. Former Senior Global Director of Social Media & Video at Lego Group
Expert in Fan Experience. Executive of Atlético de Madrid (2014-2017) and Disney (2001-2013).
Executive and Director with a wide experience in Strategy, Innovation, Technology and Sustainability.
She has been top executive in blue chip companies such as GE, Google, Dell Computer and NH Hoteles. Also created her own start up that did not fly. She accumulates more than 15 years as Board member in a variety of companies, both listed and private, from diverse industries and markets.