Josu Ugarte

What Are His Conferences Like?

Josu Ugarte’s conferences are insightful and accessible, focusing on two key concepts for success in international markets: value chain fragmentation and advanced service development. With a clear and approachable style, Ugarte addresses topics like multi-ethnic team management, cultural diversity, and supply chain optimization in emerging markets. His ability to make complex concepts accessible, combined with his experience in multinational environments, allows attendees to grasp and apply his ideas in global settings, making his talks valuable to banks, business associations, and companies aiming to compete internationally.

Selection of Conferences

“Internationalization and Multilocalization: Keys to Global Success”

In this conference, Josu Ugarte explains how companies can effectively expand in a globalized environment. Drawing on his experience in BRIC markets, Ugarte offers practical strategies for internationalization and adaptability across diverse cultural and economic contexts. His approach helps companies understand how to fragment the value chain to increase competitiveness and respond quickly to local demands.

“Managing Multi-Ethnic Teams and Cultural Diversity in Emerging Markets”

Josu Ugarte shares his expertise in managing multicultural teams, an essential skill for operating successfully in emerging markets. This talk provides business leaders with tools to harness cultural diversity and maximize the potential of global teams, enhancing cohesion and effectiveness in internationalized organizations.

“More Abroad Means More at Home: Strengthening Competitiveness through Global Expansion”

In this talk, Ugarte explores the benefits of international expansion to reinforce a company’s competitiveness. Based on his book *More Abroad Means More at Home*, Ugarte explains how a multilocalization strategy allows companies to grow and adapt in global markets, benefiting operations both abroad and in their home market.