Josu Ugarte is one of Spain’s leading experts in business internationalization and multilocalization. Currently serving as Vice President of Industry at Schneider Electric Spain, he is known for his strategic vision and practical approach in global expansion. Ugarte’s expertise in emerging market growth, especially within BRIC countries (Brazil, Russia, India, and China), helped Mondragón Group increase sales by 86% in just four years. His experience and leadership have solidified him as a key reference in transforming and optimizing businesses for global success.
Josu Ugarte has built an impressive career in business and internationalization. As President of Mondragón Internacional from 2008 to 2015, he led the cooperative’s global expansion in diverse markets. He is an active member of high-level institutions such as the Spain-China Council Foundation, the Spain-Russia Council Foundation, the Exporters Club, and the Executive Committee of the Guipúzcoa Chamber of Commerce. Ugarte is also a prolific contributor to specialized media, where he shares insights on globalization, SMEs, and market strategies, helping companies adapt and thrive in international markets.
Josu Ugarte’s conferences are insightful and accessible, focusing on two key concepts for success in international markets: value chain fragmentation and advanced service development. With a clear and approachable style, Ugarte addresses topics like multi-ethnic team management, cultural diversity, and supply chain optimization in emerging markets. His ability to make complex concepts accessible, combined with his experience in multinational environments, allows attendees to grasp and apply his ideas in global settings, making his talks valuable to banks, business associations, and companies aiming to compete internationally.
In this conference, Josu Ugarte explains how companies can effectively expand in a globalized environment. Drawing on his experience in BRIC markets, Ugarte offers practical strategies for internationalization and adaptability across diverse cultural and economic contexts. His approach helps companies understand how to fragment the value chain to increase competitiveness and respond quickly to local demands.
Josu Ugarte shares his expertise in managing multicultural teams, an essential skill for operating successfully in emerging markets. This talk provides business leaders with tools to harness cultural diversity and maximize the potential of global teams, enhancing cohesion and effectiveness in internationalized organizations.
In this talk, Ugarte explores the benefits of international expansion to reinforce a company’s competitiveness. Based on his book *More Abroad Means More at Home*, Ugarte explains how a multilocalization strategy allows companies to grow and adapt in global markets, benefiting operations both abroad and in their home market.
If you’re looking for a strategic and practical talk on internationalization and management in emerging markets, you can book Josu Ugarte through Thinking Heads. As a leading figure in business expansion and multilocalization, Josu provides expert insight on optimizing operations and adapting to the challenges of the global market. Contact Thinking Heads today for more information and to secure his participation in your next event.
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