Jeff DeGraff is a global expert in innovation and leadership, a professor at the Ross School of Business at the University of Michigan, and executive director of the Innovatrium Institute for Innovation. Known for his work on developing innovative cultures, DeGraff has advised Fortune 500 companies and is the creator of the “Competing Values Framework,” a methodology for integrating conflicting values within organizations to foster growth. An author of numerous bestsellers and contributor to publications such as Business Week and the Wall Street Journal, DeGraff is often called the “Dean of Innovation” for his ability to drive change and creativity in corporate environments.
With over three decades of experience in leadership and innovation, Jeff DeGraff has worked with major companies like General Electric, Coca-Cola, and Google. His academic and professional career has made him an authority on creating value and developing organizational competencies. Founder of the Innovatrium Institute for Innovation in 2009, DeGraff has pioneered connecting academia with the private sector in innovation. His works include titles such as *Innovation You* and *Leading Innovation*, and his latest book, *Innovation Code*, explores the power of constructive conflict in innovation. Known for his practical and collaborative approach, DeGraff advocates for the democratization of innovation, encouraging leaders to develop creative and flexible environments in their organizations.
Jeff DeGraff’s conferences are highly interactive and dynamic, focusing on real-world practices to implement innovation in the workplace. With an energetic and approachable style, DeGraff explores how companies can create sustainable innovation cultures by leveraging diversity and collaborative teams. His talks emphasize organizational change, creativity, and constructive leadership, providing attendees with tools and strategies to tackle the challenges of an ever-evolving work environment.
In this talk, DeGraff explores how organizations can foster a culture of innovation by developing leadership competencies. He introduces the “Innovation Genome,” a framework to identify and enhance creative leadership across a company. With practical examples, he guides leaders on how to transform creative ideas into valuable solutions for sustained growth.
This session focuses on how new technologies and the digital economy are reshaping work dynamics. DeGraff contrasts traditional business models with network structures that encourage agility and rapid growth. An essential talk for those seeking to understand the impact of technology on organizational culture and leadership.
DeGraff examines how diversity and constructive conflict are keys to innovation. He explains how diverse teams generate hybrid ideas and proposes strategies for building teams where differences become sources of growth. An indispensable talk for developing high-performance teams.
In this session, DeGraff explores how to connect different areas and competencies within an organization to enable effective innovation. He analyzes collaborative models that go beyond traditional structures and provides tools for managing innovation in complex, global environments.
If you’re looking for an inspiring and practical talk on innovation and leadership, you can book Jeff DeGraff through Thinking Heads. With his unique approach to developing creative competencies and building innovative cultures, DeGraff offers practical tools for turning creativity into organizational value. Contact Thinking Heads today for more information and to secure his participation in your next event.
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© Thinking Heads, 2025
MADRID
+(34) 91 310 77 40
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
SEOUL
+(34) 91 310 77 40