Guenther Steiner is an internationally respected leader in motorsport and high-performance team management. As the founder and former principal of the Haas F1 Team, he changed the landscape of modern Formula 1 by building a competitive team from the ground up. His approach is based on innovation, resilience, and digital transformation, making a significant impact both on and off the track. Steiner is renowned for managing pressure and leading multidisciplinary teams to exceptional results.
He began his motorsport career in the 1990s, quickly rising to senior management roles with teams such as Jaguar Racing and Red Bull Racing. In 2014, he masterminded the Haas F1 Team project, bringing the first new American team to Formula 1 in over thirty years. Under his leadership, the team achieved points and podiums against historic competitors. Steiner implemented innovative management and technological adaptation, earning him global recognition in the automotive and sports industries. He also gained international popularity through the Netflix series “Drive to Survive,” where his candid and effective style made him a media figure and role model.
Guenther Steiner’s talks are known for their inspiring, hands-on approach, blending real-world Formula 1 experiences with practical business lessons. He shares insights on crisis management, leading under pressure, and organizational transformation. His style is direct, motivating, and engaging—aimed at leaders, executive teams, and professionals interested in innovation, cultural change, and teamwork. Audiences gain practical tools to face challenges, pursue excellence, and lead in competitive environments.
How to build and sustain elite teams in the highest-pressure environments. Steiner shares his lessons from creating Haas F1, fast decision-making, and leading under pressure.
Applying innovation and transformation models from motorsport to business management, technology, and teamwork.
Practical lessons in leadership, resilience, and conflict management from Formula 1, adapted for business contexts.
If you are looking for an inspiring, innovative, and leadership expert speaker for your next event or conference on business management, digital transformation, or high performance, you can book Guenther Steiner through Thinking Heads. As one of the most prominent figures in the automotive and team management sectors, Guenther delivers a dynamic and professional presentation that ensures the best experience for your audience. Contact Thinking Heads today to learn more and secure his participation in your upcoming event or conference.
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