gonzalo alonso

Gonzalo Alonso

Co-founder of ClowderTank, the first digital transformation consulting firm in Latin America.
Director of Google for Latin America (2005-2009).
Expert in digital transformation and digital business.


English, Spanish


Specific topics

FintechNeonormalityTransformación digital

Who is Gonzalo Alonso?

Gonzalo Alonso is a futurist, digital transformer and expert in leadership and marketing focused on the technology companies sector.

His career has been forged in large companies such as Google, Microsoft and Mercado Libre, among others. He is currently the co-founder and CEO of ClowderTank, the first digital transformation consultancy in Latin America.

He is co-author of "The Horizontal Revolution", an essay that delves into the new power of users in Web 2.0.

What can you expect from a conference with Gonzalo Alonso?

Gonzalo Alonso has over 20 years of experience as a speaker at various events in Mexico, the United States, Latin America, the Caribbean and Europe.

In his conferences, Gonzalo Alonso delivers a powerful speech about the importance of transforming oneself (digitally, culturally and socially) to compete and thrive in the saturated market of the digital era.

He also reflects on the intersection between technology, innovation and the business world, focusing on how companies can reach their full potential through digital transformation in the current context of "neonormality".

Gonzalo Alonso’s career and contribution to society:

Gonzalo Alonso studied Information Technology at New World University (Mexico).

He was Vice President of Marketing at Mercado Libre, where he was responsible for operations in Mexico, Brazil, Spain, Colombia, Venezuela and the U.S. Hispanic population.

He was director of sales at MSN (Microsoft) –at the time the largest portal in Latin America- and was responsible for the launch and monetization of products such as Hotmail and MSN Messenger.

After graduating from the Microsoft Leadership Series program, he moved to Google in 2002 as general manager for Latin America, with the role of directing all the company's operations in Spanish-speaking markets. He was responsible for the opening of the Mexico office and Google's third worldwide service and operations center.

After 4 years at Mountain View, Gonzalo Alonso held the position of VP Publishing and Commercial for Grupo Expansión, in charge of sales and marketing operations.

He is co-founder and CEO of ClowderTank, the first digital transformation consulting firm in Latin America, which has become an important business accelerator in the region dedicated to consulting, creativity and research specialized in sales, inventories, operations, leadership, productivity, innovation and motivation.

He is currently CEO of CuentasOK (Mexico), where he helps companies of all sizes in Mexico to manage their financial management.

Awards and recognitions:

Gonzalo Alonso won a Cannes Lion as Head of Development at Al Buddy, an award-winning project at the prestigious Festival of Advertising and Creativity.


- Digital Transformation
- Exponential Growth
- Neonormality
- Fintech

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