Daniel Salazar is a renowned expert in content marketing, storytelling, and digital marketing, with a strong background in anthropology and literature. He is the founder and director of Contenidos El Rey, a pioneering digital strategy agency in Latin America. As a consultant, panelist, and speaker, Daniel has dedicated his career to exploring the meaning and impact of products and services in people’s lives, helping brands like Adobe, Lenovo, Bavaria, and Netflix to connect deeply with their audiences through valuable and authentic content.
With over 20 years of experience, Daniel Salazar has worked in media and digital marketing since its early days. In 2012, he founded Contenidos El Rey and has since led the development of digital strategies for renowned regional and international brands, including Virgin Mobile, Credibanco, Twitter, and more. In addition to his professional work, Daniel is a professor at several universities in Colombia, such as CESA, ICESI, EAFIT, and UniCaldas, where he teaches courses on marketing and digital communication. He graduated from the University of Los Andes with studies in anthropology and literature, holds a master’s degree in solidarity economy from the University of Toulouse II, and is an INALDE PDG alumnus in Bogotá.
Daniel Salazar’s conferences are known for their dynamic and educational approach, where he combines narrative, anthropology, and marketing techniques to unravel complex concepts in a simple and practical way. His engaging style and ability to present actionable tools make each talk an enriching and entertaining experience. Daniel provides his audience with content strategies that can be immediately implemented, along with inspiration to view marketing from a people-centered and socially impactful perspective.
In this conference, Daniel Salazar explains how content strategies should go beyond selling to create meaningful experiences that resonate with customers. Using examples from well-known brands, he addresses the importance of deeply understanding the customer and telling stories that emotionally connect them with the brand, building loyalty and long-term relationships.
In this talk, Daniel Salazar explores the role of storytelling in building an authentic brand close to its users. With a focus on creating narratives that reflect organizational values, he presents techniques for integrating storytelling into digital marketing campaigns that capture attention and build genuine connections with users.
This conference invites participants to reflect on the role of brands as agents of change. Daniel Salazar shares strategies for organizations to align with their consumers’ values, addressing topics such as sustainability, ethics, and social responsibility, and building a brand identity that transcends commercial interests.
Booking Daniel Salazar is an opportunity to transform your approach to content marketing and understand the power of storytelling in connecting with customers. His expertise in digital marketing and his passion for storytelling make him an ideal speaker to inspire teams and organizations to create meaningful and lasting strategies. Contact Thinking Heads to bring his vision to your next event.
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– Solid Contracts: Legal protection and clear clauses regarding cancellations.
– Plan B: Immediate backup support in case of unforeseen events.
– Fiscal Compliance: Proper invoicing and adherence to regulations.
– Keynotes: Main stage presentations (45-60 min).
– Fireside Chats: Dynamic, informal on-stage interviews.
– Panels: Expert roundtable discussions.
– Workshops: Executive sessions or private meetings.
– Virtual Events: High-quality webinars and online conferences.
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