Big Data
consumer trends
digitalization
elections
future of work
Future Trends
Global issues
Politics
transformation
Belén Barreiro is a sociologist, founder, and CEO of 40dB, with over 20 years dedicated to the scientific analysis of society and providing demographic consulting for large companies and organizations. She is recognized as a pioneer in detecting emerging social trends, being the first to predict the rise of Podemos in Spanish political life. Additionally, she is the former president of the Sociological Research Center (CIS), one of Spain’s leading institutions in public opinion research.
Belén Barreiro holds a Ph.D. in Political Science, Sociology, and Social Anthropology from the Autonomous University of Madrid and a Master’s degree in Social Sciences from the Juan March Institute of Studies and Research, where she is also a Doctor Member. She has taught and conducted research at various international universities and is the author of several books and numerous academic articles. Barreiro frequently contributes opinion articles to *El País* and other newspapers. Her influence has been widely recognized, being named one of the “100 most influential Spanish women of the 21st century” by *Tiempo* magazine in 2011 and included in *The Top 100 Women Leaders* in the Thinkers and Experts category in 2016 and 2017. Her most recent publication, *The Society We Will Be: Digital, Analogical, Wealthy and Impoverished*, was released by Planeta in June 2017.
Belén Barreiro’s conferences focus on consumer behavior in the digital age as well as political and electoral trends. Her extensive knowledge and expertise in social analysis allow her to offer audiences a unique and current perspective on societal trends and their impacts on different fields. Her presentations are informative, dynamic, and insightful, providing audiences with a comprehensive view of modern society and its ongoing transformations.
This conference explores how digitalization has transformed consumer behavior and how companies can adapt to this new reality. Belén Barreiro analyzes social trends and offers key insights on how to seize opportunities and address challenges in the digital environment.
Delve into the world of polling analysis and its influence on political and electoral decision-making. Using updated data and case studies, Belén Barreiro examines how social trends and demographics help us understand and predict voter behavior.
Discover the emerging social trends that are shaping our society and their impacts across various fields. Belén Barreiro analyzes socio-cultural, technological, and economic changes that are transforming our environment and offers critical insights on how to adapt and thrive in this new landscape.
If you’re looking for a thought-provoking and relevant talk on social trends and consumer behavior in the digital age, you can book Belén Barreiro through Thinking Heads. As a leading expert in demographic analysis and social trends, Belén provides an informed perspective on how social shifts are shaping our present and future. Contact Thinking Heads today for more information and to secure her participation in your next event.
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