Expert in social and consumer behavior. Founder and CEO of 40dB. President of the CIS (2008-2010)
Belén Barreiro is a sociologist, founder and CEO of 40dB and has dedicated herself for more than 20 years to the scientific analysis of society and to advice in the field of demography to large companies and organizations. She was a pioneer in the detection of new social trends, she was the first to predict the emergence of Podemos in Spanish political life. She is also the former president of the Sociological Research Center (CIS). In her conferences she addresses aspects related to consumer behavior in the digital age on the one hand, as well as political and electoral issues on the other.
Barreiro is a Doctor in Political Science, Sociology and Social Anthropology from the Autonomous University of Madrid; She has a Master in Social Sciences from the Juan March Institute of Studies and Research, an institution of which she is a Doctor Member. She has been a university professor and researcher at various foreign universities. She is the author of several books and academic articles. She writes opinion articles for El País and other newspapers. In September 2011, she was selected by Tiempo magazine among the 100 most influential Spanish women of the 21st century. In 2016 and 2017 she has also been included in the list of The Top 100 Women Leaders, in the category of Thinkers and Experts. In June 2017 she published The Society We Will Be: Digital, Analogical, Wealthy and Impoverished by Planeta publishing house.
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