João Pereira da Cruz is an internationally recognized leader in Intellectual Property, with a degree in Mechanical Engineering from Instituto Superior Técnico de Lisboa. As CEO and Managing Partner of J. Pereira da Cruz, S.A., he leads strategic management and fosters innovation in the protection of intangible assets. His impact on professionalizing the sector and active participation in international associations make him a prominent voice at conferences and forums on patents and trademarks.
With over 40 years of experience, João Pereira da Cruz has held leadership positions in European and Portuguese Intellectual Property associations. He has served as President of ACPI, former Secretary-General of EPI, and as a leader in various European organizations. He is an Official Industrial Property Agent, European Trademark and Design Attorney, and European Patent Attorney. His career is marked by his commitment to innovation, the promotion of Business competitiveness, and international recognition through awards such as WTR 1000 and IP STAR. He is a tireless advocate and mentor for new generations in the field.
João Pereira da Cruz’s conferences are known for their practical and strategic approach to patents, trademarks, and Intellectual Property rights. With an engaging and interactive style, he shares real-world experiences and useful tools for effective intangible asset management. His talks are aimed at professionals, companies, and organizations seeking to strengthen their competitive edge through innovation and legal protection, delivering value and a global perspective.
This conference explores the intricacies of European trademark and design laws, offering practical guidance for protecting intellectual assets in the region.
João Pereira da Cruz discusses the role of innovation in generating value and sustainable growth. He presents best practices and inspiring strategies to foster Business competitiveness.
If you are looking for a recognized and strategic speaker for your next event or conference on innovation, intellectual property, or Business development, you can book João Pereira da Cruz through Thinking Heads. As one of the most prominent figures in the field, João delivers a dynamic and professional presentation that ensures the best experience for your audience. Contact Thinking Heads today to learn more and secure his participation in your upcoming event or conference.
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