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Vijay Govindarajan is one of the world's leading innovation experts, he is responsible for the ground-breaking concept of Reverse Innovation which has been hailed as the most significant opportunity for large corporations over the next 5 years.
Vijay Govindarajan is Professor of International Business at the Tuck School of Business at Dartmouth College in New Hampshire and is the author of several books and countless articles. He has worked closely with international corporations, spending 2 years from 2008 with General Electric as their independent advisor in residence. Their collaboration led to the theory of Reverse Innovation which suggests that big business should look at the needs of poorer countries when innovating new products, rather than trying to create demand for existing products designed for a very different market. He suggests that this process can unlock vast untapped markets so far untouched by globalization. It was rated by Harvard Business Review as one of the ten big ideas of the decade and was published as a book with Chris Trimble in 2012. The book became a Wall St Journal and New York Times bestseller. He has a renowned blog and his work appears in leading business journals like the Harvard Business Review and Business Week. He is working on his next book about what it takes to turn a big idea into a success.
He went on to become a central figure in the challenge to design a $300 house, which is both a social project and one that builds on this approach to innovation.
He has been described as a gifted teacher and works with both students and the CEOs of many of the top Fortune 500 firms. His clients have included Coca-Cola, IBM, P&G and Sony. Vijay Govindarajan is an experienced speaker and has appeared around the world including the World Economic Forum at Davos, he is also part of the consulting firm Innosight.
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Alexander Osterwalder
Author of Business Model Generations. Expert in innovation, business model and business strategy.
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