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Porter Erisman is a prominent figure in digital transformation and global commerce, best known for his role as former Vice President at Alibaba Group, where he witnessed the company grow from its beginnings into the world’s largest e-commerce giant. His journey with Alibaba provided him with a unique perspective on China’s digital revolution and Jack Ma’s innovative leadership. Erisman is the author of the bestselling Alibaba’s World and director of the documentary Crocodile in the Yangtze, which captures Alibaba’s early days and its battle with eBay. Beyond his corporate experience, Erisman is a skilled communicator with deep insights into the global digital marketplace.
Porter Erisman’s background blends communication, marketing, and tech entrepreneurship. He moved to China in 1994, where he studied Chinese and worked in television before earning an MBA from Kellogg Graduate School of Management. In 2000, he joined Alibaba and played a vital role in its international operations, marketing, and corporate affairs. His experience is captured in Alibaba’s World, detailing how Jack Ma transformed Alibaba into a global powerhouse. His documentary Crocodile in the Yangtze offers a behind-the-scenes look at Alibaba’s journey, winning “Best Documentary” at the San Francisco United Film Festival.
Porter Erisman’s conferences are engaging and filled with anecdotes about Alibaba’s growth and the challenges of digital transformation. With a direct and captivating style, Erisman explores the principles that led to Alibaba’s success, such as innovation and disruptive leadership, and examines how these can be applied in today’s business environment. His talks reflect his unique experience in China and the impact of technology on global commerce, providing his audiences with strategies to navigate an increasingly digital and interconnected marketplace. Erisman’s insights are relevant for startups and established corporations seeking to adapt to the digital age.
Porter Erisman reveals the strategies that made Alibaba a global e-commerce pioneer. He analyzes the key factors that transformed digital commerce and shares lessons for companies looking to adapt to a connected world, with a focus on the opportunities e-commerce offers in emerging markets.
In this talk, Erisman explores the principles of disruptive leadership that fueled Alibaba’s success and how any leader can apply them in today’s business environments. Using examples from his experience at Alibaba, he examines how to build leadership that fosters innovation and adapts to technological change.
Dive into the tactics that led Alibaba to challenge giants like eBay and Amazon. Porter Erisman provides an in-depth look at Alibaba’s strategies of innovation and disruption, highlighting how businesses can apply these principles to lead their industries and adapt to market shifts.
Porter Erisman explores opportunities within Asia’s dynamic digital market. Drawing from his Alibaba experience and knowledge of China’s digital ecosystem, he analyzes Asia’s potential as a hub for global e-commerce innovation, offering practical advice for those looking to expand in the region.
If you are looking for a revealing and strategic talk on digital transformation and leadership in global commerce, you can book Porter Erisman through Thinking Heads. As a pioneer in e-commerce innovation, Porter offers a unique perspective on building disruptive businesses in the digital era. Contact Thinking Heads today for more information and secure his participation at your next event.
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© Thinking Heads, 2025
MADRID
+(34) 91 310 77 40
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
SEOUL
+(34) 91 310 77 40