Customer experience / Experiencia de cliente
Gestión comercial y crecimiento empresarial
La venta negociada
Eugenio Palomero is a renowned expert in business strategy, marketing, and leadership, with an extensive background in both academia and the professional world. He is an associate professor and author of LiderArte, a book that challenges conventional views on leadership and emphasizes the importance of developing leaders with humanity and strong personal qualities. Palomero has collaborated with prestigious universities and business schools across Europe and Latin America, and is the founder and president of Itineribus, a pioneering company in commercial strategy and planning in Spain. His work focuses on creating human-centered leaders and customer-oriented business management.
With a PhD in Economics from the Universidad Autónoma de Madrid, where he graduated Cum Laude, and an MBA from ESADE in Barcelona, Eugenio Palomero has built a distinguished career spanning academia and the corporate world. He has taught at the Executive Master program of Instituto de Empresa and the MBA at Universidad Deusto, while also participating in academic programs at the University of California, Berkeley and the Kellogg School of Management at Northwestern University. As the founder of Itineribus, Palomero has been a pioneer in Spain in strategic planning and commercial management, becoming one of the leading Spanish-speaking experts in client management, negotiation, and business development
Eugenio Palomero’s conferences are known for their clarity, dynamism, and practical focus. Combining his deep expertise in marketing and strategy with a human-centered approach to leadership, Palomero covers topics such as strategic planning, effective leadership, and customer-oriented business management. His talks inspire attendees to rethink how they manage their companies, emphasizing the importance of clear communication and creating valuable experiences for customers. A captivating speaker, Palomero brings innovative and pragmatic insights into business management
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n this talk, Eugenio Palomero challenges traditional leadership approaches, offering a more human and empathetic perspective. Based on his book **LiderArte**, he encourages attendees to reflect on how to develop leaders who are not only competent but also demonstrate empathy and humanity in their decisions.
Palomero explores the changing relationship between customers and businesses, arguing that today’s consumers are no longer buying products—they are seeking experiences. In this talk, he offers strategies for companies to adapt to this new reality and maximize the perceived value for their customers.
If you are looking for an inspiring and practical talk on leadership, business strategy, and commercial management, you can book Eugenio Palomero through Thinking Heads. As one of the most influential experts in marketing and leadership, Eugenio offers a clear and human perspective on how to successfully lead and manage businesses. Contact Thinking Heads today for more information and secure his participation at your next event.
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