Experts

Shaping an Event into a Platform for the Future: Audi Summit for Progress 2023

Supported Audi in designing and managing a high-impact event that brought together global leaders, reaching over 10,000 attendees both in-person and online.

Our Client

 

As a global leader in innovation and sustainability, Audi has spent over 100 years redefining the future of mobility. The brand consistently distinguishes itself by creating experiences that inspire progress and set new benchmarks for excellence.

The Challenge

Audi aimed to position its Summit for Progress as a global reference for sustainability and innovation. The goal was to attract visionary leaders from diverse disciplines while delivering a unique experience for both in-person attendees and online viewers. The challenge encompassed curating iconic speakers, managing event logistics, and integrating a seamless high-quality global broadcast to ensure a truly exceptional experience for all participants.

Our Solution

At Thinking Heads, we spearheaded curating a diverse panel of visionary leaders, including renowned figures such as Paul Polman, Kunlé Adeyemi, and Alicia Asín. Our role extended to managing all aspects of speaker engagement, from contracting to coordination, ensuring a seamless experience for both the speakers and Audi. Additionally, we collaborated closely on crafting the event’s narrative, ensuring it aligned with Audi’s core values of sustainability, innovation, and progress, amplifying the event’s impact on a global stage.

Results

Audi Summit for Progress 2023 transformed Audi’s vision into action, creating a global platform for dialogue on sustainability and innovation. By curating a diverse panel of visionary experts and crafting a narrative aligned with Audi’s values, the summit captivated over 10,000 attendees but also enhanced Audi’s standing as a catalyst for progress, fostering meaningful connections and inspiring sustainable change.

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