I recently traveled to Petrer, in Alicante, along with part of our Leadership and Strategic Communication team to gain a closer understanding of the story and vision of one of our clients: Javier Torá, founder and CEO of Elegant Supreme. This was not just another meeting or a routine business visit. It was an experience that, as a communication specialist, reminded me why we do what we do at Thinking Heads.

Let’s start with the basics: Who is Javier Torá, and what is Elegant Supreme’s role? Founded in Spain, Elegant Supreme specializes in the design and manufacturing of leather goods, with a long-standing tradition in the market and a global presence. With more than 20 years of experience in the fashion industry, its founder Javier has driven the company’s global expansion, establishing factories in Spain, China, and Myanmar, and working with brands such as Inditex, Mango, and El Corte Inglés, among many others.

Visiting their headquarters feels like stepping into a story that blends tradition, global vision, and admirable determination based on the belief that it’s possible to build a global brand without losing one’s roots—turning challenges into sustainable business opportunities and generating positive impact along the way. We had the opportunity to tour their offices and factory, and also to hold a workshop with their team, where we began analyzing the company’s philosophy, values, and purpose in order to craft its narrative and start developing initial communication actions. It was an intense but deeply rewarding day, especially due to the passion with which the entire Elegant Supreme team approaches their work. That kind of commitment is hard to fake and easy to feel.

For some time now, we at Thinking Heads have been excited to support Javier and Elegant Supreme in their efforts to position, lead, and communicate effectively. And we do so with conviction, because their impact goes beyond business growth: it’s reflected in how they treat their employees, in their support for the town of Petrer, and in their commitment to creating jobs and inspiring the next generation.

For me and the rest of our team, it is a source of pride to walk alongside them and help amplify the value of their leadership. Because our work as consultants is not merely about crafting messages or developing visibility strategies. It’s about identifying authentic stories, understanding their value, and expanding their reach strategically and consistently.

Experiences like this remind me why we at Thinking Heads work so closely with projects like this one. Supporting Javier and Elegant Supreme in their positioning and communication also means supporting a leadership model that is human, conscious, and rooted—and one that creates real, tangible impact. Ultimately, visiting Elegant Supreme was not just about getting to know a company, but about experiencing an example of how leadership can transform and leave a lasting mark far beyond business.