arts
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Storytelling
strategic planning
Paula Zuccotti is a renowned London-based Argentine industrial designer, ethnographer, trends forecaster, and visual artist. She is a leading expert in global consumption and a respected authority on consumer behavior and product interaction. Founder of the creative agency The Overworld, Paula works with top brands like Google, Nike, IKEA, and LVMH to help them envision future user-centric products and services. Her groundbreaking book Every Thing We Touch explores storytelling through objects, offering a unique look into people’s lives by documenting every object they touch in a 24-hour period. Paula’s innovative approach blends design, anthropology, and research, inspiring businesses and audiences alike
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Paula Zuccotti’s career spans design, ethnographic research, and creative strategy. She earned a BA in Industrial Design from the University of Buenos Aires and an MA in Strategy and Innovation from Brunel University. Paula worked for 12 years at Seymourpowell, where she led ethnographic research as Head of Research and Director of Futures, shaping award-winning products for global brands. In 2012, she founded her own practice in London, working on large-scale projects for companies such as Google, Starbucks, and McKinsey, specializing in technology, media consumption, mobility, and sustainability. Paula also teaches at Austral University and has collaborated with the Victoria & Albert Museum in London on educational programs.
Her work has been exhibited globally, and she regularly speaks at international conferences on future consumption, art, and entertainment. Paula is also a filmmaker, with her first documentary Future Archeology imagining what future generations will learn from today’s objects.
Paula Zuccotti’s talks are both thought-provoking and visually captivating, blending her expertise in trend forecasting and design with a unique anthropological lens. She inspires her audience to reflect on the intersection of technology, culture, and consumption, offering practical insights on how to design for the future with a human-centered approach. Her talks often revolve around everyday objects, revealing their hidden significance and their impact on shaping our lives and the future of business and design.
Paula Zuccotti explores how everyday objects reveal deep insights into our culture and habits. Drawing on her project *Every Thing We Touch*, she examines how design can anticipate future consumer needs and behaviors.
In this talk, Paula shares her expertise in how companies can transform their design approach by deeply understanding human behavior. She offers actionable strategies based on her years of experience in ethnographic research and innovation.
Paula discusses the impact of technology on contemporary culture and the crucial role design plays in shaping our interaction with the world. From everyday objects to digital services, she explores how we can create more inclusive and sustainable futures.
In this talk, Paula reflects on her documentary *Future Archeology*, imagining how future generations will interpret the objects we use today and what they will learn about our lives from those artifacts.
If you’re looking for an inspiring and trend-driven talk on consumer behavior, design, or the intersection of technology and culture, you can book Paula Zuccotti through Thinking Heads. As a leading voice in ethnographic research and user-centered design, Paula offers unique insights on how everyday objects and technology shape our lives and how businesses can design with purpose. Contact Thinking Heads today for more information and secure her participation at your next event.
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