Natalia Bayona is a global leader in tourism, innovation, and sustainability, currently serving as Executive Director of UN Tourism. With a transformative vision, she drives initiatives that generate investment opportunities, foster economic development, and promote a modern, transparent agenda for the international tourism sector. Her purpose is to inspire young people and strengthen the connection between the public and private sectors to achieve inclusive and impactful tourism.
Throughout her career, Natalia has been recognized as one of the 75 most influential Latin American women in Spain, one of the 100 most powerful women in Colombia, and among the 50 Latin American leaders to watch (Forbes). She is a member of the World Economic Forum network and was selected as a “Young Global Leader.” She has led innovation, education, and entrepreneurship programs at UN Tourism, creating the Innovation Department and the first Global Innovation Network. She founded the Tourism Online Academy, reaching over 50,000 students from 150 countries, and has promoted national tourism investment guides in over 30 countries. She is the first Colombian woman to receive the Eisenhower Fellowship, has collaborated with institutions such as Harvard, and is an honorary professor in China.
Natalia Bayona’s talks are known for their inspiring and strategic approach, combining leadership experiences, innovation case studies, and sustainable tourism trends. Her style is dynamic, approachable, and practical, targeting leaders, entrepreneurs, public and private sectors, educational institutions, and youth. She provides key insights for responsible tourism development, investment, and female empowerment, creating real impact on global audiences.
A talk on how innovation and sustainability are transforming the tourism industry, highlighting global initiatives, the role of startups, and the importance of public-private cooperation.
Covers the challenges and opportunities of female leadership, inclusion, and diversity in tourism, sharing personal experiences and international best practices.
Explores the impact of online education, artificial intelligence, and technology on professionalization and access to opportunities in the global tourism sector.
If you are looking for an inspiring, innovative and international reference speaker for your next event or conference on tourism, sustainability, innovation or leadership, you can book Natalia Bayona through Thinking Heads. As one of the most prominent figures in the global tourism sector, Natalia delivers a dynamic and professional presentation that ensures the best experience for your audience. Contact Thinking Heads today to learn more and secure her participation in your upcoming event or conference.
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