Pau Gasol, a former basketball player and a true legend in Spanish sports, now leads as the president of his own foundation and investment fund, showcasing his commitment to impactful leadership beyond the court.
While Pau Gasol was widely recognized as an elite athlete, his public image lacked a strategic communication and positioning framework to highlight his activities beyond the court. The client sought to be acknowledged for his philanthropic initiatives and entrepreneurial ventures, aiming to secure an institutional role within the sports sector and maximize the societal impact of his projects.
We developed an integrated positioning plan focused on narrative creation, public projection, communication, and digital strategy. Key initiatives included identifying strategic pillars and producing narrative reports and research aligned with current trends.
We designed national and international networking plans, prepared tailored talking points, and managed conference participation. Communication efforts were bolstered through op-eds, interviews, and press events, enhancing Pau Gasol’s public presence.
On the digital front, we launched a new website, managed his LinkedIn profile to achieve Influencer status, and provided expert guidance on social media strategy.
As a result of the strategy, Pau Gasol secured an institutional role within an international sports organization and forged key partnerships to expand the reach of his philanthropic projects. His visibility extended far beyond his athletic achievements, with media appearances strategically aligned to reinforce his new positioning and eliminate previous inconsistencies.
The public now associates Pau Gasol’s name with impactful philanthropic work, and his digital presence has seen significant growth. Notably, his LinkedIn profile achieved enhanced professional recognition, establishing him as a leading influencer in his areas of focus.
MADRID
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
Seoul
© Thinking Heads, 2025
MADRID
+(34) 91 310 77 40
+(34) 91 310 77 40
MIAMI
+1 (305) 424 13 20
SEOUL
+(34) 91 310 77 40
