Strategic Communication

Comprehensive Management Strategy for the Positioning of Spain Film Commission

Strengthened the association’s and its members’ presence across media, public, and business spheres, achieving a significant improvement in the overall quality of their positioning.

Our Client

Spain Film Commission serves as the coordinating body for Spain’s network of film commissions and film offices. It leads the country’s positioning in the global production industry, establishing Spain as a premier destination for all types of film and audiovisual projects.

The Challenge

The client lacked cohesion in its communication and public positioning strategy, which impacted its role within the sector and resulted in insufficient recognition among public opinion.

Our Solution

We designed a holistic strategic plan that encompassed key areas, including market-specific positioning strategies, social media management, multi-level media communication initiatives, and support for managing institutional relationships and engagement with other key stakeholders.

Results

Digital Presence: Achieved a 25% growth in followers with sustained engagement throughout the year.

Institutional Presence: Established as a key player in the audiovisual and production industry, enhancing its role as a trusted leader in the sector.

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