Roberto Carreras

Who Is Roberto Carreras?

Roberto Carreras is a well-known expert in digital marketing, voice technologies, and audio content strategies, with over two decades of experience in communication and marketing and eighteen years in the digital industry. Currently serving as the Senior Director of Marketing Voice at LLYC, he leads the development of conversational marketing, focusing on conversational AI and digital audio channels. Roberto is also the founder of VOIKERS, a pioneering project in implementing voice and audio strategies, and has been recognized as one of the 25 most influential figures on the Internet in Spain, consulting with top companies and advising entrepreneurs in digital communication and marketing.

What is his Background?

Roberto Carreras’s career has been defined by innovation. In 2010, he founded MUWOM, a company specializing in developing digital content projects for major brands such as Telefónica, BBVA, and Iberdrola, establishing himself as a pioneer in social media. He is also a founding partner of Novaemusik and the organizer of Innosfera, a monthly innovation event. He contributes regularly to *El Economista* and has appeared in media outlets such as *El País*, *Antena 3*, and *TVE*. In academia, Roberto is a professor at prominent institutions, including UOC, the University of Alcalá, IE, IESE, and ESADE, teaching communication, digital marketing, and web 2.0 technologies.