Foto de Joaquín Lorente

Joaquín Lorente

Publicist, writer

Language:

Catalan, Spanish
REQUEST A SPEAKER

Topics

Specific topics

El gran cambio: El Capitalismo SocializadoTodo lo que sabes sirve; pero ahora menos¿Necesitas un gran reto? Todo puede hacerse mejor

Joaquín Lorente is regarded as one of the most important Spanish publicists of the 20th century, a writer who has written numerous best-sellers and is a true advocate of "selling".

At the age of 27 he founded MMLB, the legendary agency that transformed the concept of advertising in Spain. He was responsible for memorable campaigns such as Trinaranjus "without bubbles", Osborne "the bull", Nissan "the Japanese", or BB "buy without money", among many others.

Author of "Piensa, es gratis", Lorente is one of the most outstanding Spanish advertisers of the 20th century.

His creative work has been awarded more than one hundred international prizes, including Cannes, Fiap, San Sebastian, Best Creative of the 70s by Control de Publicidad magazine, the CdC of honor, etc. His creative work has been the subject of the exhibition "Lorente, creator of brands", in Barcelona, in 2006.

Personal advisor to presidents Felipe González and Jordi Pujol, he has developed a valuable teaching strategy through his numerous conferences and articles.

As a writer, his book "Casi todo lo que sé de Publicidad" is a best-seller of about Publicity in Spain, and in Ciudadanos de la Tierra.com, he proposes an evolution of democracy. His book "Piensa, es gratis", on the other hand, has been defined as a powerful stimulus for individuals, groups and companies. It is a non-fiction best-seller and has been translated into eleven languages.

"Tú puedes" is the sequel and offers new strategies for achieving success and is a guide for personal and professional development. It offers a veritable wealth of information on how to gain self-confidence and how to achieve know-how by giving ourselves the freedom to choose, finding the right stage at the right moment and by having the necessary attitude.

Related speakers

Luis Enrique García Rodríguez

Luis Enrique García Rodríguez

Former President of the CAF - Development Bank of Latin America (1991-2017)

Luis María Huete

Luis María Huete

Management guru, IESE Business School professor and author

Lord Nicholas Stern, Baron Stern of Brentford

Lord Nicholas Stern, Baron Stern of Brentford

Economist, climate change authority and author of the Stern Report

Jeffrey A. Barnes

Jeffrey A. Barnes

Disney Author and Motivational Speaker

Fred Kofman

Fred Kofman

Advisor, leadership development at Google

Mariana Mazzucato

Mariana Mazzucato

Expert in Economic Politics. Founder & CEO, Institute for Innovation and Public Purpose (UCL)

Armando Regil Velasco

Armando Regil Velasco

Foudner, President & CEO of i2Co: School of Transformative Leadership

Bjorn Lomborg

Bjorn Lomborg

Environmental Expert

CONTRATAR CONFERENCIANTE








    Your data will be processed by THINKING HEADS GROUP, S.L. to manage your contact with us. Our registered office is located in Madrid, C/ Velázquez, 24 - 7th floor, C.P.:28001 and our is NIF B-83220475

    Adding your email address, means you have read and accepted the policy of How THINKING HEADS GROUP, S.L. treads your data and you consent the processing of your data.