Helena Guardans

Helena Guardans

President of Webhelp Spain.
Expert in Customer Management Solutions.

Language:

English, Spanish
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Who is Helena Guardans?

Helena Guardans is President of Webhelp Spain, a worldwilde BPO and CRM services technology company specialized in creating innovative customer journeys in digital environments.

In addition to her outstanding commercial leadership and expertise in customer service, Helena Guardans stands out for her social commitment and female leadership.

What can you expect from a conference with Helena Guardans?

In her talks Helena covers topics related to sales leadership and digital transformation applied to sales management and with a special focus on consumer journeys in B2B and B2C environments.

She transmits the highlights of her experience as founder of successful companies (such as Singular, a pioneer in offering customer care services), emphasizing her leadership experience under 4 key approaches: human talent, quality, innovation and efficiency.

In addition, Helena Guardans offers an innovative and creative perspective on female leadership, which she links to her professional career as a manager in highly diverse environments.

Helena Guardans’s career and contribution to society:

Helena Guardans studied at ESADE and participated in an exchange program with New York University, where she completed her senior year. She lived in New York from 1984 to 1986 where she had the opportunity to work in different companies. Helena Guardans always comments that the experience of that city enhanced her personal and professional development.

On her return to Barcelona, she joined the General Tobacco Company of the Philippines as Foreign Trade Coordinator, where she stayed for a short time because she soon discovered that the company's promotion policy had not yet included the possibility for women to occupy management positions.

She then began her career in advertising, first at Vizeversa as an account manager and then at the multinational Grey as an assistant manager. Those years were very important for Helena Guardans, where she developed her ability to manage multidisciplinary teams, where diversity was a value and deepened her knowledge of marketing and customer service. All this would be very important for her later development as a businesswoman.

In 1994 she founded her company Singular, a pioneer in offering customer care services. In 2001 Sellbytel acquired the majority of the company and in 2018 Webhelp bought Sellbytel.

Since 2018, she serves as president of WEBHELP Spain and his goal is to position WEBHELP as a leading company as a provider of BPO and CRM services. Helen pays special attention to people, quality, innovation and efficiency. Webhelp has a team of 5,000 employees in Spain and more than 100,000 worldwide.

In addition, Helena Guardans has always been involved in other socially responsible activities, including:

- Member of International Women's Forum, IWF
- Member of WWF
- ASN (Ashoka Support Network) of Ashoka Foundation
- Board Member of ADigital
- Board Member APD
- Member of the Board of Trustees of the Liceu de Barcelona
- Board member of Think Human Foundation of Webhelp
- Member of the Board of UOC, Universitat Oberta de Catalunya
- Member of the Board of Fira Barcelona
- Member of the Board of Travel Perk

In 2019 she published her first book "Everything I learned from my children and they didn't teach me in business school". From the book, she received many invitations for her to explain and share her innovative and creative concept on female leadership.

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