Alba del Villar

Who is Alba del Villar?

Alba del Villar Olano is an expert in digitization and internationalization who has participated as a speaker at more than 20 international conferences in the US and Europe, mostly with advanced technical English.

Today, according to her, technology and the availability of data make it possible for companies to make more effective and efficient decisions, moving away from intuition and towards the scientific method.

What will you learn from Alba del Villar as a speaker?

Alba del Villar transmits an analytical vision of all the parties involved in a digital product, both the technical requirements and the go-to-market strategy.

She passionately explains how to use lean and agile methodologies based on the scientific method, as well as the use of Google Analytics or Data Studio to plan and optimize campaigns with Google Ads and Facebook Ads.

Thanks to her long experience with e-commerce, Alba will highlight the main advantages and disadvantages of it and, in addition, will explain how to design an online store or an app taking into account organic and paid traffic.

Alba del Villar’s career and contribution to society:

She has founded and directed different digital projects such as the mobile application Thingeer-The App (C2C), the marketplaces Thingeer-Prime (B2C) and the strategic consultancy OlanoDigital (B2B).

Since 2019, she is a visiting professor at the University of Navarra and has worked as an external consultant for several leading companies in Spain.

Awards and recognitions:

In 2019, she obtained a Doctorate in Economics with outstanding cum laude, after completing a research stay at the prestigious Columbia University in New York, where she also met the Nobel Prize winner Joseph Stiglitz.