Olivier Forlini joins Thinking Heads as Principal to direct the operations in France and the United Kingdom. Forlini has more than 20 years experience in research and business consulting. For the past five years as Managing Director of The RepTrak Company in France, he has focused on corporate reputation, helping clients manage their reputation by developing a clear purpose and building their businesses around a distinctive value proposition, innovative mindsets and leadership that provides for clear differentiation in the marketplace.

Forlini studied Business Management & Corporate Communication at the Erasmus University Rotterdam. “All leaders face the challenge of engaging their capacity to promote and implement any corporate strategy by establishing a positive alignment with the whole company. Leadership is key to advancing sustainable business development,” says Olivier.

With his arrival, we strengthen our consulting work in leader positioning projects that include companies in a variety of sectors, CEOs, politicians, sports and cultural leaders. Forlini, a European benchmark in reputation, will be a key part of the company’s current strategy, especially after the launch of our Leaders with Purpose Positioning Model, a scientifically approved metric that reflects how purpose is impacting on the reputation of CEOs and in turn, on the reputation of companies.

With the addition of Forlini, Thinking Heads continues its process of internationalization, which began in 2014 with the opening of its Miami office to serve both the North American and Latin American markets. The expansion continued in 2017 with the launch of its office in Seoul, Korea to serve as a base for operations in Asia.